Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...

Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....

The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...

From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...

Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...

Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....

To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....

announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...

announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...

In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...

In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...