Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...
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Telaria launches ‘first complete video ad platform’ for OTT
Video supply-side platform Telaria has launched what it says is the “first complete video ad management platform” for over-the-top (OTT)...
IAB Tech Lab releases a Data Transparency Framework
The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....
IAB Tech Lab releases a Data Transparency Framework
The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....
Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Adobe suits up for e-commerce competition with its purchase of Magento
From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...
Adobe suits up for e-commerce competition with its purchase of Magento
From Adobe Adobe, which has been busy boosting its capabilities in advertising, content creation and analytics, has now added a major...
Spredfast launches Vault to better control access to brands’ social accounts
Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...
Spredfast launches Vault to better control access to brands’ social accounts
Spredfast’s visualization of its Vault software Typically, a number of people need access to a brand’s social media account. For general...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is now out with a new solution for...
The story of data, Part 3: Who owns it?
Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....
The story of data, Part 3: Who owns it?
Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....
Data controllers and data processors: The difference and why it matters in GDPR
To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Data controllers and data processors: The difference and why it matters in GDPR
To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Becoming customer-centric: A tale of a NextGen MO organization
In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...
Becoming customer-centric: A tale of a NextGen MO organization
In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware,...
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