Fahad HJun 28, 20181 min readNeura and In Loco are launching new efforts to tap the real world for targetingFrom Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...
Fahad HJun 28, 20181 min readNeura and In Loco are launching new efforts to tap the real world for targetingFrom Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...
Fahad HJun 28, 20181 min readForrester issues first Wave report on Experience Optimization“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is...
Fahad HJun 28, 20181 min readForrester issues first Wave report on Experience Optimization“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is...
Fahad HJun 27, 20181 min readThe Trade Desk launches its ‘Next Wave’Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...
Fahad HJun 27, 20181 min readThe Trade Desk launches its ‘Next Wave’Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...
Fahad HJun 26, 20181 min readSquadhelp adds AI to help invent successful brand namesNaming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...
Fahad HJun 26, 20181 min readSquadhelp adds AI to help invent successful brand namesNaming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...
Fahad HJun 26, 20181 min readAT&T buys ad exchange AppNexusApparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...
Fahad HJun 26, 20181 min readAT&T buys ad exchange AppNexusApparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...
Fahad HJun 25, 20181 min readNew report: Some ad campaigns are almost entirely robot trafficIf you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot...
Fahad HJun 25, 20181 min readNew report: Some ad campaigns are almost entirely robot trafficIf you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot...
Fahad HJun 25, 20181 min readTraditional TV rolls with the times, remains a viable entertainment channel to both viewers and adveYes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Fahad HJun 25, 20181 min readTraditional TV rolls with the times, remains a viable entertainment channel to both viewers and adveYes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Fahad HJun 25, 20181 min readThe future of TV advertising in today’s digital worldIf you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...
Fahad HJun 25, 20181 min readThe future of TV advertising in today’s digital worldIf you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...
Fahad HJun 22, 20181 min readHow to create, operationalize and maintain a target account listOne of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Fahad HJun 22, 20181 min readHow to create, operationalize and maintain a target account listOne of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Fahad HJun 22, 20181 min readAdobe adds Attribution IQ, travel industry features and smart speaker targetingAdobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its...
Fahad HJun 22, 20181 min readAdobe adds Attribution IQ, travel industry features and smart speaker targetingAdobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its...
