Neura and In Loco are launching new efforts to tap the real world for targeting
From Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...
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Neura and In Loco are launching new efforts to tap the real world for targeting
From Neura Two companies are expanding ad and content targeting techniques that employ new ways of tapping the real world. Sunnyvale,...
Forrester issues first Wave report on Experience Optimization
“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is...
Forrester issues first Wave report on Experience Optimization
“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is...
The Trade Desk launches its ‘Next Wave’
Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...
The Trade Desk launches its ‘Next Wave’
Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact,...
Squadhelp adds AI to help invent successful brand names
Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...
Squadhelp adds AI to help invent successful brand names
Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...
AT&T buys ad exchange AppNexus
Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...
AT&T buys ad exchange AppNexus
Apparently, the recent Time-Warner acquisition left AT&T hungry for more. On Monday, the telecommunications giant announced it was buying...
New report: Some ad campaigns are almost entirely robot traffic
If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot...
New report: Some ad campaigns are almost entirely robot traffic
If you run online ad campaigns, you might want to sit down. In some campaigns, more than 90 percent of the clicks are generated by robot...
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and adve
Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and adve
Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
The future of TV advertising in today’s digital world
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...
The future of TV advertising in today’s digital world
If you’ve followed industry chatter on the state of the TV landscape, then you’ve heard more than a few times that the TV advertising era...
How to create, operationalize and maintain a target account list
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
How to create, operationalize and maintain a target account list
One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its...
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its...
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