Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
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Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...
Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp
Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...
Vistar launches online storefront for complete DOOH deals
Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like...
Vistar launches online storefront for complete DOOH deals
Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like...
New Forrester report: ‘Speech analytics has found its voice with AI’
Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....
New Forrester report: ‘Speech analytics has found its voice with AI’
Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....
California lawmakers approve highly contested new data privacy rules, staving off a November ballot
The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
California lawmakers approve highly contested new data privacy rules, staving off a November ballot
The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...
Is third-party data targeting more effective than contextual targeting?
That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and...
Is third-party data targeting more effective than contextual targeting?
That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and...
Why MediaMath ‘unjoined’ the Ad ID Consortium
About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...
Why MediaMath ‘unjoined’ the Ad ID Consortium
About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...
Now that GDPR is here, what do US companies do if they have a breach?
data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Now that GDPR is here, what do US companies do if they have a breach?
data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...
Google announces Google Marketing Platform Partners program
Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...
Google announces Google Marketing Platform Partners program
Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...
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