With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global...

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...

Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like...

Last October, digital out-of-home (DOOH) ad platform Vistar Media launched a private marketplace for US and Canadian outdoor signage like...

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....

Some of us remember a time when devices were not able to respond to what you said verbally, although that now seems a long time ago....

The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...

The California Consumer Privacy Act gives consumers an array of new rights, including the right to prevent businesses from selling or...

That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and...

That question has become very relevant these days, in light of the consent requirements and other limitations surrounding personal and...

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

data breaches last year and a steady stream of new revelations about the misuse of data, you may think you’ve heard everything there is...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...

Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...