As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app...

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app...

Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency...

Considering the General Data Protection Regulation (GDPR), the new California Consumer Privacy Act, massive fraud, lack of transparency...

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize...

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters...

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters...

A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and...

A new platform called WildFire is launching in open beta this week, in the hope that its virtual coins can help apps get noticed and...

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that...

Job recruitment ads have their own special needs, so this week, Perengo is out with a demand-side platform (DSP) specialized for that...

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data...

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data...

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called...

Oracle is adding an SMS aggregator marketplace — which it says is the first of its kind — to its Responsys B2C marketing platform. Called...

What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...

What makes this so challenging is finding the right people with the right skill sets to build a strategic MO function. In this column,...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...

Clinch, which provides a platform for generating data-driven variations of interactive media, said this week it has added functionality...