Yahoo’s betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people — a 5-to-10-times increase since before Marissa Mayer took over as CEO.
Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies.
Mayer also spoke of a “Content Pyramid,” three core areas that Yahoo is focused on: search, email and digital magazines, echoing what she said earlier this year at CES.
Asked about programmatic ad sales, she said some feel that’s the opposite of premium ads; to her, it’s just the opposition of manual buying. Programmatic ads can mean premium ad opportunities, plus in a way that Yahoo hopes makes it even easier to buy.
Of its Yahoo News Digest product launched during CES, Mayer said 50% of those who download the product convert into daily users.
As for Yahoo itself, she said monthly active users are up to 800 million, with 200 million of those being US based.
Interestingly, Mayer said nothing about the new Yahoo Motion Ads announced earlier today.
Below, our live blog of her talk:
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