Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands.
Questions I answer in the video:
What is Content Marketing?
Why Content Marketing? Why the opportunity?
How about web content? Are people making buying decisions based off of corporate online content?
What about all these terms? Content marketing, custom content, custom publishing, customer media, inbound marketing…should you care?
Joe Pulizzi 1 from Merge Media on Vimeo.
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