What’s the Google AdWords Health Score and how is it different from existing tools?

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance.

OK, it’s not so crazy. Or new.

My company, WordStream, has provided a free AdWords Performance Grader for over five years now.

But here’s what is new: A feature is now available in some (not all) AdWords accounts called an AdWords Account Health Score. The new feature was first spotted by Chris Whyatt at Receptional and subsequently written up by Ginny Marvin for Search Engine Land.

A lot of people on Twitter have been asking me: How is AdWords’ own health score different from WordStream’s performance grader?

Let’s take a look.

[Read the full article on Search Engine Land.]