I am not going to beat around the bush here. I think that doughnuts rock and I don’t care who knows it. My mum introduced me to the sugar coated world of homemade circles of fried dough and since then I must have eaten my body weight in doughnuts. I also don’t mind telling you that there are plenty more still to come. What does this have to do with SEO? A lot, as we are about to see.
They Evolve Over Time
I can still fondly recall those rather basic looking doughnuts we used to eat at home. They were round and they had a hole in the middle. What else could you expect from a doughnut? Well, one day someone decided to put some jam in the middle, then cream and then fudge. Now a lot of them don’t even have a hole in the middle and are covered in icing. The world of doughnuts is all about evolution when you think about it. I often can’t even find a simple sugar coated one anywhere now. The same applies with SEO too. The tactics which worked a few years ago or even a few months back might not work out for you anymore. This means that you need to always be aware of any changes and adapt your strategy accordingly. This is one of the things which make SEO work so interesting, as you don’t end up doing the same thing all the time. As the work evolves so do you and you can learn a lot of new skills if you stay in touch with the latest developments.
You Should Enjoy Them
The most disappointing doughnut I ever had came when I was on the way to a football match. I was in a bit of a hurry and just needed a quick sugar boost to keep my energy levels up. I grabbed a tasty looking one with some cream on it and starting munching it as I walked. Well, this was a seriously bad mistake. I didn’t even taste it properly and ended up with a sore stomach which forced me to leave the game early. This rather depressing little story highlights the fact that you need to take the time to enjoy what gives you pleasure in life. Even if you start off really keen to work on SEO projects you could end up disenchanted with the idea if you don’t concentrate on getting some pleasure out of it. SEO work is exciting and fast moving but if you don’t take advantage of all that if offers then you would be as well sticking it out in a less exciting job where the biggest excitement of the day is when the coffee machines gets re-filled.
Substance Over Style
That last doughnut experience I just mentioned was pretty horrible but I have just remembered an even worse one. I was down in London on business, like the jet setting high flier that I am. Anyway, after I had finished off my tuna sandwich from the supermarket I needed something else to fill me up. A local bakery had an array of amazing pastries lined up in the window. Wow, I thought, they really know how to live the good life in the big city. As I sat down on a rather pleasant bench with a view of Tower Bridge I bit into what looked like the eighth wonder of the world and, well, was left a bit disappointed. The application of substance over style is important in every walk of life and no more so than in the SEO world. You can give pretty reports and make the world look rosy for a while but what you need to achieve are cold, hard results.
If you want to sit back and enjoy a celebratory doughnut as your site hits the top of the rankings you need a reliable SEO company. And a doughnut.
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