When you wake up this morning, you may notice that your Twitter timeline and marketing efforts seem awry. Thanks to a major outage that lasted more than an hour, marketers may see a decreased Twitter ad spend or failed scheduled Tweets.
Some users are currently experiencing problems accessing Twitter. We are aware of the issue and are working towards a resolution. — Twitter Support (@Support) January 19, 2016
The problems arose across all Twitter entities, web, mobile and API connections at 3:20 a.m. ET and didn’t return in full until 5:00 a.m. ET. Issues are still being felt this morning, and the Developer Status page is currently showing issues with timelines, search and the Twitter stream:
So all marketers that regularly monitor Twitter ads and traffic should annotate this major irregularity into their reporting.
We’ve reached out to Twitter and will update this story throughout the day.
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