Last fall, Twitter unleashed the full history of tweets, giving users the ability to search for everything from @Jack’s first message on the network in 2006 to conversations about the 2014 World Cup to… literally anything that is shared on Twitter.
Today, Twitter announced that it’s making the full stream available through an API. Not a free API, mind you, but one that will be available for a price through enterprise analytics providers and Twitter’s own Gnip service.
The Full Archive Search API builds upon two Gnip products — the Historical PowerTrack and the 30-Day Search API. The former offered full and slower access, the latter limited and instant. Now, such access will be complete and real-time.
Adam Tornes, the Twitter product manager who leads Gnip, explained in a blog post:
The Full-Archive Search API combines the best aspects of two of Gnip’s most popular offerings to solve enterprise business needs with user experiences not previously possible. By pairing instant accessibility with the full archive of historical Tweets, we’ve created a new premium solution for our ecosystem of partners to deliver historical social data to their own clients. Just a few of these new applications include:
Inform a new product launch by instantly analyzing nine years of previous launch conversations
Create instant real-time Twitter data activity benchmarks for a new advertising campaign based on historical volumes
Provide instant historical Tweet insights to new customers of analytics solutions
Explore historical Twitter activity for context when responding to customer service inquiries
Many social management and analytics providers, including Brandwatch, Sprout Social, SocialBro, Pulsar, NetBase, Livefyre and NUVI, had beta access to the API and already have integrated it into their platforms. And according to Twitter, they are happy with the new feature.
“This is a big step forward in the journey of deriving useful insights and intelligence from social data,” said Brandwatch CEO Giles Palmer in the post. “The dream of mining this data for real-time, in-depth, unbiased insights on a global scale is getting ever closer. At Brandwatch, we’re very excited about the implications of this announcement and how we can continue to innovate using this type of intelligence.”
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