Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated.
Twitter knows this and is working to demystify the service, especially for marketers who are vital to the company’s success as a business.
The company’s latest effort along those lines is Twitter Flight School, an online program to help agencies better understand the platform and its advertising products. Twitter’s Christine Cuoco explained in a blog post:
Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even access both the curriculum and additional resources on their mobile devices. We’ve tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.
Twitter tested the program with several agencies, including Starcom MediaVest Group, WPP and Omnicom and plans to roll it out for others soon. Agency representatives can request access at this link.
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