Good news for brands, marketers and anyone with a highly visual or image-based Twitter presence: The “view all” option for Media Galleries is showing again on Twitter profile pages.
Visit any Twitter profile and you should see the “View all photo and videos” link below the most recent six images/videos that the user has tweeted or retweeted. Here’s an example from @gap (The Gap):
The “view all” option was present when Twitter launched galleries back in the summer of 2011, but it curiously disappeared sometime this past winter.
When the link went away, the only way to see an account’s full gallery of images and videos was to click through them one at a time — a usability nightmare.
And, as I wrote a couple months ago, this was also bad news for brands with a strong visual presence:
In an era when brands are flocking to Pinterest because of the opportunity it provides for high-quality visual marketing, and Instagram is taking steps to be more attractive to its growing brand users, Twitter has made a curious decision that essentially takes away similar visual marketing opportunities on its platform.
The “view all” option is also available if a user is already looking at one of the images or videos in a gallery; it’s accessible by clicking on the grid icon in the upper left.
I don’t know an exact date, but the “view all” links seem to have returned to Twitter within the past week at most. And, for marketers and brands that rely on imagery and videos, it’s a good thing that they’re back.
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