Recently beat down by poor earnings, Twitter (TWTR) has turn out to be extra enticing to potential suitors – however who suits the invoice finest? In my opinion Microsoft (MSFT) stands out as the easiest match.
Why?
It’s easy, having simply acquired LinkedIn (which can hopefully quickly be built-in within the ubiquitous Office suite), Twitter would give the software program large a strong social community part to spherical out Office.
Twitter claims to have over 300 million energetic customers each month. However, its complete attain is claimed to strategy 800 million folks. This, after all consists of tweets that seem exterior of Twitter – akin to these on the underside of actuality TV exhibits, information and sporting occasions, and so forth. and so forth.
Unfortunately, Twitter reported lately that the variety of present quarter customers elevated only one% over the prior quarter. Needless to say, that didn’t assist its case with traders.
To counter this obvious stagnation in development, Twitter has lately created a brand new consumer app by the title of Nuzzel. This new app exhibits conventional Twitter customers which hyperlinks are despatched out probably the most with people who a consumer follows.
Additionally, a brand new moments tab was added to carry much more related content material on to customers.
Yet, one of many largest issues dealing with customers continues to be the best way to discover the huge quantity of content material that Twitter continues to build up. For instance, how can a pupil doing analysis, or knowledgeable on the lookout for data on a selected matter search by Twitter to realize entry rapidly?
But, what if Twitter have been acquired by Microsoft and built-in into the Office suite?
Now, simply think about, having the social community energy of tweeting immediately from Outlook. An e mail (or sections of it) may simply be tweeted out to group(s) with velocity of some mouse clicks – proper earlier than it’s despatched to its supposed recipients.
Or, think about throughout composition of a Word doc the flexibility to tweet out all (or half) of a doc to chose teams?
Excel would profit by once more permitting all (or half) of a spreadsheet to tweeted out to a bunch(s).
In PowerPoint, (and sure even Publisher) whole shows could possibly be tweeted to chose teams too. The close to immediate suggestions alone could be well worth the value.
Sadly, solely Access is perhaps left behind – the necessity to tweet tables or a complete database wouldn’t be on the prime of most consumer’s wants.
In my humble opinion, at its present valuation, Microsoft ought to take a severe take a look at Twitter – earlier than one other suitor grabs maintain and a bidding conflict ensues.
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