Have you ever tried shopping on AliExpress, only to find later those products you browse popping on your Facebook feed? That is the Facebook pixel that you will be getting to know in this article. The Facebook pixel is like a spy, watching everything you do, and discovering ways to utilize this data for advertisement purposes. Whatever information you search for online, be it political, sports, or entertainment, they are vital information Facebook pixel keeps tabs off, in other to customize the experience of Facebook users and advertisers.
Guess what! This almighty spy is a small line of code. To get a better understanding of what this feature is and its impact on your online business, you need to take a look at the background and uncover its methods. Take a look at one of your favorite browser, Google Chrome. When you fire up the developer tool, you will get a sneak peek behind the scene.
Inside Chrome, there is a unique filter for Facebook, which allows Facebook access to all codes and URLs that you access on the browser. In other words, the Facebook pixel is always sipping a chilled coke while watching you browse through those enormous sites you go through every minute, hour, and day. Take note; your incognito mode has no power over this tremendous and mighty spy.
Now the question is, how can you utilize this feature to the benefit of your store? It doesn’t matter if your online store is pretty new or perhaps, not dreamy like you’ve always envisioned. You can exploit this unique feature and witness tremendous growth in your eCommerce store.
In this article, you will learn in detail everything you need to know about Facebook pixel, how it works, what it is for, and how you can leverage it into optimizing your Facebook ads. Are you ready?
What Is Facebook Pixel?
In simple terms, the Facebook pixel is a useful piece of code that you can place on your website. It helps to keep track of your Facebook conversions from Facebook ads, optimize ads, and build a targeted audience for future adverts. It works uniquely. By having this code in your online store, it starts keeping track of your potential customers by triggering cookies.
Although there use to be two different kinds of a Facebook pixel, the Facebook conversion pixel, and the custom audience pixel, however, the former was discontinued in 2017. If perhaps you are still with the Facebook conversion pixel, now is the best time to switch over.
As an online store owner, the Facebook pixel goes a long way in changing the way you run Facebook ads. It ensures that your products or campaign is seen by relevant people who will be interested in the products you offer. It makes your adverts more targeted, which entails more conversion and a more significant customer base. One of the mistakes newbies in the eCommerce industry make is that they wait till they are ready for an advert, before implementing the tool.
Even if you’re not yet ready to run Facebook ads, still place this unique code on your website. It will start gathering data right away about your website, which will prove to be very useful in your online campaign. In that case, you won’t need to start from scratch whenever you are ready to run a Facebook ad.
Why You Need To Implement A Facebook Pixel On Your Website
The advantages that come with having this unique piece of code on your site are innumerable. As a store owner looking to expose your merchandise to potential buyers, the fact is you can’t do without this unique code. To a large extent, it determines your success as an online store owner. Here are a few ways you can immensely benefit from this giant spy on the web.
Facebook Conversion Tracking
Just like Google Analytics, Facebook pixels can reveal how users interact with your website through your ads. This information helps you understand your potential customers and diverse ways to convert them to actual customers. Most users prefer to order from their mobile devices. Some, however, prefer to use their desktop. The behavior of your potential customers is a vital piece that helps you make changes.
Facebook Targeting
Facebook retargeting pixel data and dynamic ads give you the ability to show targeted ads to users who have already browse on your site. This ad might, however, suggest a cart that they have already abandoned. Another unique feature is showing them their wishing list. It will compel them to make an order and even become loyal customers.
Connect With More Potential Customers
This unique tool can also help expand your customer base to people who look just like your customers. What that means is; you can expand your customer base using Facebook Pixel. These potential customers might already be interacting with your website or similar sites.
Use This Tool For The Facebook Conversion
Another unique feature of this tool is helping you optimize your ads for the best conversion. Without a pixel, you might be broadcasting your ads to thousands of users who might never make an order or perhaps, even click your links. However, the Pixel saves you all the stress. You show your ads only to those who are likely to convert to customers.
Facebook Ad For Value
Another tremendous ability this Pixel gives is the ability to show your ads to customers who have a high value. In other words, your ads are shown only to potential customers who are interested in your goods and are ready to empty their pockets for it. It is one of the tools that ensure you make mind-boggling figures in your online store business.
How Do You Install Facebook Pixel?
Now, this is where your heart will intensely beat since we are delving into the technical aspect. Fear not dear online store owner. It is easy peasy! You don’t need to be a badass developer or programmer to install this unique tool in your eCommerce store. If you can browse through Facebook, then are you ready.
Installing Facebook pixel is easy and straightforward. You set it up by merely placing the pixel code on the header of your website. If you’re using WordPress, it is even easier. Visit the admin dashboard, under the appearance and editor; you will see the header code where you can paste the pixel code. If that is sounding too geeky, don’t worry. Numerous WordPress plugins can help you get over with this step.
Using The Business Manager To Install Pixel
If, on the other hand, you’re using Shopify, the procedure is even more straightforward. Go to your Facebook Business Manager. Copy the pixel ID and then drop on your Shopify store preference. A word of caution, copy only the ID, not the code.
Using Facebook Pixel Like A Pro
After knowing the basic things about Facebook pixel, the next logical step is taking this feature to a whole new level. One upside of this tool is; it is entirely free. By having this unique line of code on your website, you become a direct friend to Facebook. Facebook will continue to grin at you while you bank your money. In other words, you work hand in hand with Facebook for the best experience in advertising.
There are vast merits associated with Pixel. Since you’re in the eCommerce industry, you can’t succeed without Pixel. Here, you will learn most of the pro features that you can exploit with this great spy machine.
Track The Number Of Ad Conversion
When you run a sponsored post on Facebook, the Facebook metric might not be sufficient enough to analyze the behavior of users. In that case, the Pixel comes to the rescue. With Pixel, you can track not only traffic from ads, but you can also track signups, purchases, the cost per conversion, and the rate of conversion.
Revenue Report
Another remarkable feature for the pros is the revenue report. Although most newbies are scared of the numbers, the professionals aren’t. They leverage on these numbers to formulate strategies. Most eCommerce carts pass the actual cart value to Facebook. With this, you can monitor return on ad spend.
Analyze Your Sales Funnel
Here, you evaluate the leads, trials, purchases, and even walk down the customer’s journey. If the conversion rate is low compared to the number of add to carts and the number of checkouts, it will guide you to focus your effort on refining sales funnel.
Facebook Pixel Is A Smart Spy
The way Facebook pixel works is not entirely known. It is impossible to know, for instance, the sort of magic rules Esprit and Nike created for the shopper. You view or add a single product on a cart only to be bombarded by it on Facebook. A lot of factors play a role, like a geography too. The intensity of those ads is more if you live close or, perhaps, live in a more developed community. You can never know for sure. The parameters are unknown and might remain that way for a long time. Unless maybe a Facebook employee, one day goes rogue and spill in the secrets. Till then, making use of the available data is what makes you a smart entrepreneur.
Despite all the darkness, unknowns, and secrets, you can see how the Facebook pixel operates by being an observer for a minute.
A shopper works into a store, browse through some products and, maybe even add some eye-catching products in their carts.
The Facebook pixels stand by the side, following the shopper around and taking notes of the shopper’s behavior, including the products the shopper spent the most time on, and the ones the shopper added to the cart.
As Facebook pixel grins and takes some notes down, it syncs the data with Facebook cookies residing in the shopper’s browser and flag the account as part of a potential target group.
As the shopper close the tab of that online store and head over to Facebook, the Facebook pixel will resume its work immediately. It will determine in an instant which ad the shopper will see, in which the shopper is more inclined to take action.
What Makes This Tool A Must-Have?
Facebook is the biggest giant as long as social media marketing is concerned. With almost two billion users, it has become a lucrative goldmine since over 99% of your target audience is there. Although the platform might not be perfect for some so-called eCommerce gurus, it is still the best choice for scrappy eCommerce store owners. Running an ad isn’t supposed to be hard or technical, which is one of the edges Facebook offers in comparison to other advertising platforms. Not only does the Pixel allow you access into the Facebook ecosystem, it always gives you leverage if you also run ads on Instagram. This tool has been optimized to work with these two giants flawlessly.
Facebook Pixel is the tool of the now and the future. It has revolutionized social media advertising and has broken conversion records of eCommerce store owners before utilizing its features. With Pixel, you don’t need to learn about ad targeting; it handles the job for you. You might not even require the service of a so-called social media advert guru since the Facebook pixel is there for you. Once you start tracking conversion using Facebook pixel, you will start seeing the glaring benefits of using ads for leads and sales. The information it provides also guide in the making of your strategic plans. That way, you know the behavior of your target market and prepare ahead into turning them to loyal customers.
Wrapping up!
So, have you started using Facebook pixel, what is your experience? If you’re yet to begin exploring the immense advantages of Pixel, you are probably missing a huge chunk in your eCommerce business. Installing this piece of code on your website can be the difference that your business needs. It is free, and you have nothing to use, but everything to gain.
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