The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither. Maybe you’ll have a little fun with me on this AtoZ content marketing journey. If you have any of your own, please add them with the highlighter tool.
Association
Have you considered starting a for-profit association/ learning center / institute as part of your content marketing? Here’s one example.
Blogging
Can be the center of your content marketing universe. Here are 10 blogging tips for beginners and experts to get you started.
The largest content marketing event…don’t miss it. BONUS: C for the Chemistry of Content (my wife’s favorite post). C for Calendar. Here’s how to put one together.
Two services, one for tracking social media, and one for collaborating with documents, that are must haves in the content marketing arsenal.
eNewsletters
Still one of the best ways to gather opt-in email addresses. Although most still call for the death of the enewsletter, open rates have held steady for years. BONUS: 20 tools for Measuring Engagement
Free
95% of your content should be given away without subscription or gate. There is a time and a place for gated content, but not if you want people to share it. Here’s a case study from David Meerman Scott on why you may want to tear down your content walls.
The handbook for Content Marketing. Best used to convince executives why they need to find their story.
A cool new tool that I just installed on my blog that can comment inline in my WordPress blog. Just select some copy in this post and see what happens.
Critical to executing an effective content marketing strategy.
The leading content marketing thought leaders in the world all in one place.
Possibly the best way available to find and track influencers.
It’s not information overload, it’s filter failure. – Clay Shirky
Metrics
Here’s the metrics you should be tracking for blogging success.
Numbers
Outsourcing
Here’s the stats. Here’s how to. Here’s where to. Bonus: Orange
Print is still incredibly important in the content mix. Look out for print opportunities.
QR Codes
The savior for print response? Here’s 4 tips to get started with QR Codes.
Repurpose
Possibly the ultimate content marketing advantage. Here’s one way…here’s another…here’s another.
Social Media = Sales Conversions
Content Marketing Commandments to live by…
Don’t knock it if you haven’t tried it.
Video
Here’s how to plan it. Here’s how to budget for it.
Web Analytics
Here are ways to find content ideas in your web analytics.
X Will Happen
Yahoo!
The company that gave up search to go after content. The recent Huffington Post deal with AOL says that Yahoo! may have been on to something. Time will tell.
Zipcast
One-click online meetings from Slideshare. Worth the look.
Hope you enjoyed this alphabetical journey through content marketing.
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