Ninety-five percent of consumers trust recommendations from others — even people they don’t know — over branded content.
That statistic alone supports the value in developing an influencer marketing program, but if you’re like most marketers and agencies, the process of searching for and courting influencers may feel daunting. In fact, 75 percent of marketers consider finding the right influencers the most challenging aspect of any influencer strategy.
This guide from Sysomos can help you navigate the search, and it provides guidance on how to grow, maintain and maximize ROI from your influencer relationships.
Visit Digital Marketing Depot to download “Advocating to Zeal: The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers.”
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