The 11 Best Tools to Improve Your eCommerce SEO

<p>Works for: <a draggable=”false” href=”https://www.bigcommerce.com/” target=”_blank” rel=”nofollow noopener”>Bigcommerce</a>, <a draggable=”false” href=”http://www.shopify.com/” target=”_blank” rel=”nofollow noopener”>Shopify</a>, <a draggable=”false” href=”http://www.woothemes.com/woocommerce” target=”_blank” rel=”nofollow noopener”>WooCommerce</a>, <a draggable=”false” href=”http://www.magento.com/” target=”_blank” rel=”nofollow noopener”>Magento</a>, <a draggable=”false” href=”http://www.oscommerce.com/” target=”_blank” rel=”nofollow noopener”>OsCommerce</a>, <a draggable=”false” href=”http://www.volusion.com/” target=”_blank” rel=”nofollow noopener”>Volusion</a>, <a draggable=”false” href=”https://smallbusiness.yahoo.com/ecommerce” target=”_blank” rel=”nofollow noopener”>YahooStore</a>, <a draggable=”false” href=”http://www.miva.com/” target=”_blank” rel=”nofollow noopener”>Miva Merchant</a>, <a draggable=”false” href=”http://www.x-cart.com/” target=”_blank” rel=”nofollow noopener”>X-Cart</a>, <a draggable=”false” href=”https://drupalcommerce.org/” target=”_blank” rel=”nofollow noopener”>Drupal Commerce</a>, and most eCommerce carts. SEO is still relevant in 2015 especially in regards to an online business. While a lot of sites are built to be SEO friendly, it can still be hard to compete with a lot of the majors out there that have a long-standing reputation and the capital to back it up. Whether you’ve been in the business for years or you’re a neophyte, you can always use new tools to amp your business. Remember, you can either evolve or dissipate into nothingness by not keeping up with relevant trends in the market. Start your growth by utilizing these 11 tools to improve your ecommerce business.</p><h3><strong>1 – <a draggable=”false” href=”http://www.osiaffiliate.com/” target=”_blank” rel=”nofollow noopener”>OSI Affiliate Software</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-1-1.jpg” alt=”image-1-1″ width=”405″ height=”113″ /> One factor that makes up eCommerce SEO is link building. You need to build links to your eCommerce store to rank highly in search engines. A great strategy that can help you not only build links but refer traffic is creating a referral or affiliate program for your eCommerce business. A referral or affiliate program will drive traffic, build links, and also get you more customers. OSI Affiliate Software makes it really easy for your business to achieve this. It makes it easy for you to create and manage a referral or affiliate program. Also, the referral links or affiliate links that OSI Affiliate Software generates for your business can <a draggable=”false” href=”http://www.osiaffiliate.com/affiliate-software-improve-seo.htm” target=”_blank” rel=”nofollow noopener”>improve your SEO</a>. Check out <a draggable=”false” href=”http://www.osiaffiliate.com/” target=”_blank” rel=”nofollow noopener”>OSI Affiliate Software</a>.</p><h3><strong>2 – <a draggable=”false” href=”http://www.techsmith.com/snagit.html” target=”_blank” rel=”nofollow noopener”>SnagIt</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-2.jpg” alt=”image-2″ width=”503″ height=”400″ /> I know what you’re thinking…screen capture? Why? Well, you just never know if you are in the middle of gathering some game changing data that could seriously boost your SEO efforts. It’s hard to do all the work by yourself and you need a team to help you out. Feedback can be the make or break for your business. It helps you to fix small issues that could be detrimental for growth. Just imagine the convenience this brings when you are doing reports on conversions or even search engine results. You can send this out to your team and they’ll get right on it to see trends in the market. It’s a great way of getting feedback and communicating on one system to help effectively create great strategies for your short and long term goals. While this does not directly affect your SEO, it’s a great tool to make certain tasks a lot easier and efficient. Additionally, you can cut videos and even add annotations to them or any images you’ve screenshot. Keep this program in mind during your projects to save you time and energy.</p><h3><strong>3 – <a draggable=”false” href=”https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB” target=”_blank” rel=”nofollow noopener”>Check My Links</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-3.jpg” alt=”image-3″ width=”452″ height=”400″ /> Don’t knock the power of working links. They can be the difference between getting a sale and missing out on a brand new customer. Of course, the design of a web page is important especially for an ecommerce store. However, functionality is more important. You cannot forget the basics. You have a lot of pages with content, right? Well, that’s hard to edit especially when you update your pages and somehow the information and links get changed. Some missing links easily get lost in the sauce. Depending on how deep your links are for your posts/descriptions, it can take a lot of time and effort to put things back in working order. Check My Links is the perfect solution. Check My Links helps you track down these links in an easy manner to make it more effective to correct broken links. Now, as a content editor or web editor, this makes your life so much easier than going to the backend of each page to manually find what’s wrong. All response codes and broken links are posted on the console log. You can find out the details on the Chrome Web Store. If you don’t use Chrome, this is certainly a reason to download the browser.</p><h3><strong>4 – <a draggable=”false” href=”http://www.scribecontent.com/”>Scribe</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-4.jpg” alt=”image-4″ width=”400″ height=”191″ /> Content is a part of any marketing campaign especially in regards to ecommerce. Scribe is a solid program that allows you to really do your job to find not only ranking keywords but also recommended blogs to reach out to for possible business opportunities. Great ranking keywords would not only help if you have a blog page on your site but in your descriptions for items you sell. This is important because you want to first think of your customer when writing the description. In turn, this effectively boosts your SEO because the search engine certainly appreciates how descriptive your content is in helping others understand what your products are about. A few other great factors of this program include: doing a full analysis of the website as opposed to simply posts, integrating this plugin with other SEO plugins, and recommendations to optimize blog posts. This is a multi-faceted tool that will certainly turn your content into a more valuable asset.</p><h3><strong>5 – <a draggable=”false” href=”http://getfirebug.com/” target=”_blank” rel=”nofollow noopener”>Firebug</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-5.jpg” alt=”image-5″ width=”223″ height=”78″ /> Web development is all a part of the ecommerce game. You cannot function in any business online without a well put together site. Once you have your site, you need to make sure that it stays in proper working order. Firebug allows you to: “Inspect HTML and modify style and layout in real-time Use the most advanced JavaScript debugger available for any browser Accurately analyze network usage and performance..” Of course, there are other features available that certainly help your brand. Let’s say you have developed your page but start noticing that it runs a bit too slow. Obviously, this cuts down on the user experience. A second or so too slow and you’ve lost a customer. This is especially the case during the actual purchase time (very critical). The network monitoring feature shows you what pages are slowed down and maybe even some things you can clean up in your JavaScript. If you have size that focuses on keen images (clothing/food store), this is the type of program you need to keep your site performance optimal. Remember, you can have the greatest items ever but the way your site functions can certainly affect the end result: a purchase. Make sure your images are cached correctly and that it doesn’t affect the way your site runs.</p><h3><strong>6 – <a draggable=”false” href=”https://www.brightlocal.com/” target=”_blank” rel=”nofollow noopener”>BrightLocal</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-6.jpg” alt=”image-6″ width=”400″ height=”214″ /> Local SEO is becoming more relevant in cutting your competition in half. You need to set the standard for the businesses around you as well as the online community. Luckily, you are able to do both using this powerful service. Here are a few things this service has to offer: You can target different marketing agencies and consultants. Additionally, you can use a local SEO audit tool, Google+ Wizard, to help you monitor different online reviews as well as measure your competition. It’s a great thing to have a service to give you a leg up in your general area. Some people still prefer to go directly to the source than simply go off an online transaction. Use this service as a way to see how you measure up against different businesses in your sector. Improve your score, your citations, and the way you market locally.</p><h3><strong>7 – <a draggable=”false” href=”http://localvox.com/” target=”_blank” rel=”nofollow noopener”>LocalVox</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-7.jpg” alt=”image-7″ width=”400″ height=”148″ /> Now this is an all-in-one service that helps you draw in tons of sales from your local marketing campaign. This is a serious powerhouse not only boasting a great local SEO platform but it’s great for your internet marketing, email marketing, and social media campaign. Sometimes, you don’t have the energy to focus on all parts of your campaign. You need something to lighten the load and this surely gives you what you want and more! If you are strapped for time, you can use one button to post on LinkedIn, Twitter, Facebook, and other social media sites. A social presence is very important these days to interact with your audience. You can’t have an online presence without a good chemistry to your target audience. Most of them are on different social outlets, so it’s in your best interest to get with the program. Use the program to help build your brand reputation through different news outlets, online reviews, and more. This is a well rounded program to take your business to another level.</p><h3><strong>8 – <a draggable=”false” href=”https://ahrefs.com/” target=”_blank” rel=”nofollow noopener”>Ahrefs</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-8.jpg” alt=”image-8″ width=”333″ height=”249″ /> You can’t go wrong with a great backlink program. Ahrefs is a great site explorer that gives you tons of data on a number of fronts. From the content perspective, you can actually use the explorer to find trends in the market. If you have your own store and you sell great items, you can use this for ideas to boost your own particular brand. Find trends in the market in a general season or even up to a year. You can get a great gauge of what your target audience likes and dislikes. Don’t make any rash decisions when you have sound data based on the search engines and social media sites. Those shares and comments add up. Additionally, you can see the backlinks you get from your own page and compare them to your competitors. This is important to trace your steps or missteps. Also, you can find broken links or links that are no longer useful to your competitor. This is an excellent way to find loopholes in the market and exploit your competitor’s weaknesses. It’s always good to get a leg up in any facet of business. <span style=”font-weight: 400;”>To see exactly how to use Ahrefs to improve your ecommerce SEO, take a look at </span><a href=”https://www.matthewwoodward.co.uk/seo/ecommerce/” target=”_blank” rel=”noopener”><span style=”font-weight: 400;”>Matthew Woodward’s Ultimate Guide To Ecommerce SEO</span></a><span style=”font-weight: 400;”>.</span></p><h3><strong>9 – <a draggable=”false” href=”http://www.seopowersuite.com/” target=”_blank” rel=”nofollow noopener”>SEO PowerSuite</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-9.jpg” alt=”image-9″ width=”563″ height=”563″ /> The name says it all. It’s just a powerful program that combines four main elements for your SEO prowess. There’s a Rank Tracker that helps you find keywords that resonate well on websites. You’ll find out some of the leading keywords for any of your competitors. This makes things a lot easier to create reports in a more cohesive manner. This is valuable data needed to commence with ecommerce SEO projects. The link assistant program is also pretty solid. You’ll not only find what you link to but also who you should get outbound and inbound links from to build more authority to your page. This is a great form of gray hat SEO and it certainly adds a bit more awareness to your site from a search engine perspective. SEO Spyglass is great for checking links. Keep track with your competitor’s links. Also, you’ll get good analysis on what makes your links effective as well as tabs on pagerank data. The website auditor is perfect for curating your on-page SEO. This is still an important aspect to your business. Everything from your content, meta descriptions, and titles are all important to your brand. Also, you need to be sure that you aren’t creating duplicate content so that the search engine views all of it as unique.</p><h3><strong>10 – <a draggable=”false” href=”https://www.google.com/trends/” target=”_blank” rel=”nofollow noopener”>Google Trends</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-10.jpg” alt=”image-10″ width=”265″ height=”176″ /> It’s no secret that Google continues to dominate the search engine game (over two-thirds to be exact). At any rate, Google trends is a very powerful tool to use that can take your ecommerce store to a different level. The advantage is in the popularity factor. Think of the stock market. You always base your decisions not just on how the stock performed the day before but trends throughout the year and yesteryear. Also, you want information on the target audience, the country, and how many people are invested in the stock. Of course, keywords are our stock market. Volume is everything so you can pretty much learn what’s too saturated and what actually has good balance. Use this to get a good read on what will do well to rank for your short term and future growth. This could certainly help you in fine tuning your products as well as the general content of your page. Make sure that the trending factor doesn’t affect the overall quality of your brand.</p><h3><strong>11 – <a draggable=”false” href=”http://www.semrush.com/” target=”_blank” rel=”nofollow noopener”>SEMrush</a></strong></h3><p><img draggable=”false” src=”http://www.osiaffiliate.com/blog/wp-content/uploads/2015/06/image-11.jpg” alt=”image-11″ width=”400″ height=”330″ /> Data is the name of the game when it comes to this service. If you want to get the edge in regards to your competitor, this is a site you absolutely need to get on board with to keep your brand a few steps ahead of the game. Just by entering a website URL into the search box, you’ll find data on the domain, links, and different site metrics you can use to your advantage. You’ll find the different keywords they rank and this will help you understand whether or not these are profitable. Additionally, it gives you insight on what advertisers bid on as well. All of this is important to give you the advantage to be a step ahead of your competitors. You want to stand out, be unique, and exploit their missteps to make your business exceed beyond their prowess. While you may have your own SEO plan in full effect, it doesn’t hurt to get a bit of help. It takes money to make money but these are some great choices to keep your brand relevant for years to come. Choose what’s effective for your overall goal without compromising the identity of your business. What are some services you use to improve your SEO? 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