This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.
“State of Digital Marketing Analytics in the Top 1000 Internet Retailers” reviews the use of core web analytics technologies and examines the prevalence of tag management systems (TMS) and testing, optimization and personalization tools. Additionally, it takes a first look at data management platform (DMP) adoption and explores whether the analytics market is consolidating around a few large players.
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