LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter.
The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover photos seems natural — if not overdue — for LinkedIn, considering that many people use it as an online resume.
The network also announced several more enhancements for premium users (rates start at $10 a month):
A keyword suggestion unit to help improve your profile and optimize it to be found in LinkedIn searches.
The option to make your profile “open,” fully visible to all LinkedIn members.
The ability to see a full 90-day list of the people who have viewed your profile and access to top 100 results for How You Rank versus your connections and company peers.
More prominent display — a deeper display with more of your profile information showing — in LinkedIn search (see grab below).
For more information about improving your LinkedIn setup, read Jimmy Yu’s column this week on Marketing Land: Optimize LinkedIn Like A Pro To Boost Your Personal Brand.
Postscript: This post has been updated with the correct price for an entry-level LinkedIn premium account. It’s $10 a month, not $75.
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