Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)
A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts.
Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos — for use across multiple social networks.
When it’s finished, the app will allow “a large number of hotel/destination employees (across multiple departments) … to capture compelling images, video and anecdotal experiences with no interruption of their regular duties.” Those images will be sent to the hotel’s social media team for review, and accepted content will be automatically posted to Facebook, Twitter, Google+, Instagram and LinkedIn.
There are, of course, some obvious potential privacy issues when hotel employees begin taking photos and videos that may include hotel guests’ faces. Tambourine’s Dave Spector says the company is well aware of those concerns.
“Until privacy laws and social etiquette of Glass usage evolves further, we do not intend to publish clearly identifiable images of guests,” Spector told me via e-mail. “There will be sensitivity training from us and the hotel before launch.”
Tambourine handles the digital marketing for more than 100 hotels worldwide, but no chains. Spector says the agency plans to start testing Glass in some “beta” properties in Q3 of this year.
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