Smart USA, the subsidiary of Mercedes Benz behind the fuel efficient Smart Car, has launched a Twitter campaign asking followers to tweet pictures of themselves donning their most favorite looks for a chance to win a MotoX smartphone.
According to yesterday’s Tweet from @SmartcarUSA, followers who tweet the brand a picture of themselves with the hashtag #SmartWrapMe will be entered into a contest to win one of eight MotoX phones. Even better, they get a reply tweet with their picture side-by-side an image of a wrapped Smart Car dressed to match.
Tweet us a pic of you wearing your fav look for a chance to win a #MotoX and we’ll send you a pic of a smart to match pic.twitter.com/EEO1qMttEK — Official smart USA (@smartcarusa) December 17, 2013
The contest ends tomorrow at 5:30 p.m. EST, with eight randomly selected winners awarded a MotoX phone. So far the campaign has generated over 30 Tweets with pictures attached.
Smart USA has responded by Tweeting a number of “Who Wore It Better” Smart Car match-ups on their @SmartcarUSA Twitter feed:
Nice grillz @ohjefframos. What do you think of ours? Who wore it better? #smartWrapMe pic.twitter.com/paCIT6gsA4 — Official smart USA (@smartcarusa) December 18, 2013
Hey @adam_verheyen, let’s race. First one to 60mph wins. Ready. Set. Go! Who wore it better? #smartWrapMe pic.twitter.com/pHmJqNr8a3 — Official smart USA (@smartcarusa) December 18, 2013
Hey @LittleMrDawson, We’re dying to know; have you been naughty or nice? Who wore it better? #smartWrapMe pic.twitter.com/mYALEtBNt3 — Official smart USA (@smartcarusa) December 18, 2013
It’s a clever campaign, and the contest participants appear truly engaged, but the real measure will be how many Twitter followers @SmartcarUSA earns between now and the contest’s end. With just over 9,000 followers, the brand has plenty room to grow on Twitter compared to its more than 128,000 Likes on Facebook.
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