Yesterday marked the half-birthday for Google+ brand pages. In honor of this anniversary, social analytics company, Simply Measured, released a report focusing in on Google+ brand page adoption and engagement since inception. The Interbrand 100 were used in measuring all the statistics for the study. One constant across all of the data is growth. The number of circlers for the Interbrand 100 nearly doubled from Arpil to May:
The average weekly circler engagement is up 112% since February. One of the key drivers for this growth is content engagement. Over the past 3 months content engagement has risen 65%. Here’s a look at the most common types of engagement:
The report also shows that Brand Engagement spikes at 9 AM, then drops off for the rest of the day. This is quite the opposite of Facebook where the 1-4 PM range resonates the most.
To no surprise, brands are seeing the most engagement during the week (most likely due to the fact that they post 4x more during the week.) Wednesday not only sees the most brand posts, but engagement as well:
What type of content works for brands? The answer isn’t subtle: photos. Look for this trend to only grow since the newest layout changes.
For more information and study data, head over to Simply Measured.
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