Pinterest switched on its developer platform today, introducing Polyvore and IFTTT as the first third-party services to be integrated with its network.
The move comes two months after Pinterest announced that it was opening API access to developers; and will be followed soon by more integrations, Pinterest said in a blog post.
The connection to Polyvore gives users the ability to log into the fashion-focused service with their Pinterest credentials and automatically Pin fashion, beauty and home decoration collections. The feature is currently available on iOS and the desktop with Android access coming soon. Pinterest said that in testing the integration has increased shares from Polyvore to Pinterest boards by 132%.
For the Internet automation service IFTTT (aka If This Then That), more than 20 recipes have been created for the desktop, iOS and Android. Among the available triggers are automatic Pins for actions such as liking a photo on Instagram, upvoting a Reddit post and favoriting an item on Etsy.
The Pinterest developer’s site, which includes API and SDK documentation, is live today and includes a form to sign up for access.
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