Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify.
Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy about touting the online shopping proclivities of its 70 million-strong user base.
Stopify, Pinterest’s Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses will be able to create Rich Pins that automatically display pricing and availability details.
“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” Shopify’s Chief Platform Officer Harley Finkelstein said on the post. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”
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