Today we launched our fourth book, Intercom on Jobs-to-be-Done.
It draws together some of the most valuable lessons we’ve learned from applying the Jobs-to-be-Done framework to our product, design and marketing over the past few years.
Despite being almost 30 years old, little has been written on applying Jobs-to-be-Done to software companies. There are multiple Clay Christensen talks, and we’ve highlighted the work of folks like Bob Moesta and Tony Ulwick in applying Jobs-to-be-Done to many different industries on our podcast, but it’s rare we get into software specifics.
The articles and talks usually relate to physical products – drills, milkshakes, mattresses, etc. We’re one of the very few companies we know to apply the framework to software products. Jobs-to-be-Done allowed us to better understand what needs customers addressed with Intercom, and how we could ultimately improve their experience. So we’ve consolidated our best thoughts and ideas into a book anyone who works in software will benefit from.
What’s inside the book?
This book isn’t a step-by-step guide to applying Jobs-to-be-Done. Like our previous books, we try not give you prescriptive advice with zero knowledge of your business. Instead, we’ve focused on hard-learned lessons that are timeless and universal.
So you’ll learn about:
how and why customers switch to and from your product
how to understand your product’s real competitors
how to define the scope of what your product does
how to identify the exact job your product does
Job Stories and their advantages compared to personas
applying Jobs-to-be-Done to research for software products
Get your copy here. And if you’ve similar lessons in applying Jobs-to-be-Done to your business, mail me – I’d love to hear about them.
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