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New Balance to Use Cardano Blockchain to Confirm Product Authenticity


Cardano CEO Charles Hoskinson introduced that New Balance shall be utilizing the Cardano blockchain to assist authenticate its merchandise.

The announcement

According to a Sept. 28 article by Crypto Briefing, Charles Hoskinson, CEO of blockchain engineering startup IOHK, introduced that American footwear model New Balance will use the Cardano blockchain to permit its prospects to confirm the origins of an vary of merchandise.

Cardano and New Balance are planning to roll out this system globally. However, present plans don’t entail utilizing the ADA token throughout this pilot.

Hoskinson reportedly made the partnership announcement throughout Cardano’s 2nd anniversary occasion on the Cardano Summit in Bulgaria’s second-largest metropolis, Plovdiv.

Blockchain, international provide chain and medical insurance

A variety of corporations have already began to implement blockchain expertise into their provide chains. As Cointelegraph just lately reported, Walmart is utilizing blockchain expertise to create a meals traceability system primarily based on the Linux Foundation’s Hyperledger Fabric. 

In August public enterprise blockchain platform VeChain partnered with Australian winemaker Penfolds to launch a case of blockchain-encrypted wine bottles on the market, as a part of its Wine Traceability Platform initiative.

Cointelegraph reported in March that Carrefour launched its personal blockchain-powered answer for monitoring milk, which is reported to ensure shoppers full product traceability throughout the complete provide chain — from farmers’ fields to the shop cabinets.


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