Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing, thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion.
The first change is the ability to use custom filters. This tool allows advertisers to selectively choose what campaigns to display, allowing you to slice and dice the information by campaign status/targeting.
Introducing custom filters, a better way to analyze campaign performance in Twitter Ads Manager ??https://t.co/gMaP2I9pMt — Twitter Advertising (@TwitterAds) July 29, 2016
The options offered are:
Objective;
Status;
Funding Instrument;
Campaign Name;
Delivery; and
Placement.
This will be a big boon for organized marketers, who can now home in on the performance of select campaigns directly in Ads Manager.
The other addition to the reporting suite is custom metrics. Instead of being relegated to the stats Twitter thinks you want, advertisers can now pick and choose the information they’d like to see in their reports.
Custom metrics in Twitter Ads Manager are a ? way to view the campaign data that matters most to you ?https://t.co/CtmpaBriTt — Twitter Advertising (@TwitterAds) July 29, 2016
Different metrics can be either deselected or selected based on advertiser preference.
These changes are rolling out globally in Twitter Ads Manager over the next “couple of months” and should be a blessing for those marketers without advanced tracking tools. For more information, see the official Twitter Blog post.
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