Details of Twitter’s long-expected move into e-commerce are continuing to slip out.
Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets.
Later this year, Twitter is expected to unveil buttons within tweets that say “Buy” or some variation of the word; after clicking on the button, shoppers are expected to be able to enter in payment and possibly shipping information without leaving Twitter’s service. Sources say that businesses that want to sell products or services within tweets are being instructed to sign up with Stripe to process payments on their behalf. While Stripe is believed to be Twitter’s only payments partner now working on the e-commerce business, it’s not clear whether that will remain the case over the long haul.
Re/code reported in January that Twitter and Stripe were working on a deal and there have been quite a few hints since then that a Twitter e-commerce launch is getting closer.
In June, a “Buy Now” button, apparently generated by the Fancy shopping app, appeared briefly for some users of Twitter mobile apps. And last month, a number of Android users noticed a “Payments and Shipping” line within settings in the Twitter app.
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