Aug 7, 20182 min read

MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & mor

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

5 key characteristics that enable companies to cultivate customer advocates Aug 7, 2018 by Matt Zilli What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.
Don’t miss out on the best offer to attend SMX East Aug 7, 2018 by Lauren Donovan Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers you need.
TV-watching viewer app TV Time launches an analytics platform Aug 7, 2018 by Barry Levine The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.

The challenge and promise of ‘digital everything’ attribution Aug 7, 2018 by Brian Handly Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.
Marketing analytics platform CaliberMind launches ABM Converter Aug 7, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
Bridg announces ‘first CDP’ for brick-and-mortar retailers Aug 7, 2018 by Barry Levine Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.