Marketing Day: Zuckerberg’s Town Hall Meeting, Stripe Buy Buttons & ONE By AOL Adds Creat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Zuckerberg: Facebook Is Close To Testing An Other-Than-Like Button Sep 15, 2015 by Martin Beck There will be no “dislike” button, but the founder and CEO says the social network will soon test a way for people to express emotions with a shorthand interaction.

2. SPONSORED MESSAGE: Get a 360-degree view of marketing effectiveness with Marchex Call Analytics Sep 15, 2015 by Marketing Land Read The New Report: The $1 Trillion click-to-call economy

3. Stripe Makes Move To Be The Prime Supplier Of Buy Buttons Sep 15, 2015 by Martin Beck Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites.

4. App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2 Sep 15, 2015 by Ginny Marvin Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago.

5. Marketers Need To Work Smarter, Not Harder Sep 15, 2015 by Mary Wallace As the role of marketing expands, marketers are becoming ever more stressed — and for good reason. Columnist Mary Wallace explains how you can relieve some of that pressure while still taking on the increased responsibility.

6. Repurposing Your Content For New Media Sep 15, 2015 by Jordan Kasteler Don’t let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform.

7. ONE By AOL Adds Creative To Platform Lineup For Dynamic Ad Optimization Across Screens Sep 15, 2015 by Ginny Marvin The revamped Pictela platform dynamically serves creatives across screens based on real-time engagement activity.

8. Here’s How Marketers Can Build On Their “Never Active” Subscriber Base Sep 15, 2015 by Jason Warnock Even though the number of “never active” subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.

9. Study Shows 3X Brand Lifts With 5 Best Practices For Native Mobile Video Ads Sep 15, 2015 by Ginny Marvin Opera Mediaworks and comScore study points to value in creating or editing content specifically for mobile streams.

10. Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56% Sep 14, 2015 by Amy Gesenhues A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars

2. Google’s Gary Illyes: HTTPS May Break Ties Between Two Equal Search Results

3. Amazing Content For Small Businesses: What Does It Really Look Like?

4. 10 Common Mistakes When Setting Up Audiences In AdWords

5. Super Mario Brothers Turns 30 & Scores A Google Easter Egg

Online Marketing News From Around The Web:

Affiliate Marketing

1. Earn Double Commissions with eBay Partner Network, www.ebaypartnernetworkblog.com

2. Affiliate Marketing is the Most Desired Digital Skill of 2015, www.amnavigator.com

Blogs & Blogging

1. 10+ Best Anti-Spam Plugins for WordPress 2015, www.wpexplorer.com

2. Blog Categories & Tags Demystified, 3qdigital.com

3. Can Launching a “For Beginners” Blog Still Work?, www.problogger.net

Business Issues

1. The New Veterans ERG @ Yahoo, yahoopolicy.tumblr.com

Content Marketing

1. 10 Content Marketing Tips To Drive More Traffic, bigtimesmallbusiness.com

2. 105 Types of Content to Fill Up Your Content Calendar, www.convinceandconvert.com

3. 123 Content Marketing Tools from Industry Professionals, www.razorsocial.com

4. 5 Tips to Help You Become a Prolific Content Creator, www.toprankblog.com

5. A Guide to 10X Content for 2015 and Beyond, www.searchenginejournal.com

6. Break the Cycle of Content Marketing Addiction, www.toprankblog.com

7. Easy strategies for an endless stream of content, menwithpens.ca

8. First-Party Content: An Untapped Treasure Chest, adexchanger.com

9. MakerBot Wants to Spark a 3D Printing Revolution Through Content Marketing, contently.com

10. The 2015 Content Marketing Awards: Brands that are Early Favorites, www.copypress.com

11. Two-thirds of Wired’s revenue is digital, and brand content is why, digiday.com

Conversion Optimization

1. 10 Popup Calls-to-Action Your Readers Won’t Be Able To Resist, www.jeffbullas.com

Copywriting, Design & Usability

1. Just How Important is “The Fold”? 5 Things to Consider, blog.kissmetrics.com

2. Lean Mobile UX Lessons To Keep Your App From Sinking Like The Vasa Ship, www.smashingmagazine.com

3. Parallax Design: A New Paradigm for Visually-Appealing Websites, www.searchrank.com

4. Yoast.com: redesigned, yoast.com

Domaining

1. ICANN Publishes “An Analysis of New gTLD Universal Acceptance” Finding They Are Not, www.thedomains.com

E-Commerce

1. 7 Overlooked Holiday Tactics for Amazon Sellers, www.practicalecommerce.com

2. Do Shopping Cart Abandoners Just Not Want to Buy?, www.emarketer.com

3. Five successful retail and ecommerce campaigns with ROI, econsultancy.com

4. Mobile Marketing and the Future of E-Commerce, www.adweek.com

5. New Etsy program helps sellers find manufacturers, www.retaildive.com

6. Target challenges Amazon, enters grocery delivery with Instacart, www.reuters.com

7. The eCommerce Tester’s Checklist, www.goinflow.com

Email Marketing

1. 4 Email Marketing Trends We’ll See Emerge in 2016, www.searchenginejournal.com

2. Is My Subject Line Test Statistically Significant?, blog.returnpath.com

General Internet Marketing

1. Become a Smarter Marketer with Primer, googleandyourbusiness.blogspot.com

2. Customer Experience Must Be at the Heart of Your Agile Marketing, www.marketingprofs.com

3. How to Synchronize Your Marketing With the Customer Journey, www.marketingprofs.com

4. Tumblr’s First CMO on How to Grow While Staying True to the Brand, www.adweek.com

Internet Marketing Industry

1. Livefyre Partners with Adobe to Bring Curated Social Content to Brand Experiences, www.businesswire.com

2. 4C Connects TV and Social Media to Improve Multi-Screen Brand Experiences, Market Wired

3. Boost Media, DialogTech and IgnitionOne Announce New Partnership, www.ignitionone.com

4. CertainSource Unveils the First B2C Email Retargeting Solution, www.businesswire.com

5. New solution expands on SDL Language Cloud Platform, www.sdl.com

6. Vidyard New video selling solution offers native integration with Salesforce platform, www.vidyard.com

7. VigLink Announces International Growth Through Partnerships With Effinity and vCommission, Market Wired

MarTech

1. Accel Partners Looks To Map The Marketing Technology Ecosystem, techcrunch.com

2. Marketing technology? Digital? It should be #HumanFirst, chiefmartec.com

Mobile/Local Marketing

1. Ad-blocking makes mobile news sites more than 3 seconds faster, www.mobilemarketer.com

2. Are Boomers Ready to Bank on Wearables?, www.emarketer.com

3. Here’s How Social App Whisper Has Quietly Become a Marketing Force, www.adweek.com

4. Messaging Apps Have A Goal In Sight, But Out Of Reach, adexchanger.com

5. Obama pledges $160M to develop ‘Smart Cities’ apps, www.cnet.com

6. The Story behind Mobile Usage and How It’s Forced Marketers to Change their Game, www.retaildive.com

7. Top Free Android Apps August (UK, Germany, France), blog.similarweb.com

Reputation Management

1. Seven Things That Make Consumers Distrust Brand Websites, www.marketingprofs.com

Social Media

1. The Definitive Guide to Pinterest Marketing, ignitevisibility.com

2. 3 Effective Audiences For Facebook Ad Beginners, www.ppchero.com

3. 4 Ways to Promote Your Event With Social Media, www.socialmediaexaminer.com

4. 4 Ways to Stay Ahead of the Competition on Social Media, smallbiztrends.com

5. Class Action Lawsuit Accuses Twitter Of “Listening In” On Your Direct Messages, techcrunch.com

6. Facebook Agrees To Do More To Help Combat Hate Speech In Germany, techcrunch.com

7. Facebook Works With Google To Let Mobile Web Users Get Push Notifications Via Chrome, techcrunch.com

8. How HP Balances Social Marketing With Social Customer Service, www.convinceandconvert.com

9. Most Engaging Influencers on Instagram, simplymeasured.com

10. New Research Study: Facebook Insights From 500 Million Posts, blog.bufferapp.com

11. Political donations, now through a Tweet, www.Twitter.com

12. Snapchat Starts Charging $0.99 For 3 Replays, Adds Face Effect “Lenses”, techcrunch.com

13. The 5 Must-Have Social Media Reports for Any Situation, simplymeasured.com

14. The Secret Way Publishers Are Going Viral On Facebook, adexchanger.com

15. The State of Social Media Content, in 12 Charts, contently.com

16. Welcome to the Block Party, www.theawl.com

17. What is Snapchat and How Can I Use It for Business?, smallbiztrends.com

Video

1. 8 Essential Ways to Keep Your Video Content Relevant, www.reelseo.com

2. How YouTube Is Reprogramming Video, adage.com