Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos Oct 2, 2015 by Ginny Marvin Soon brands and retailers will be able to run contextually relevant ads on other product-related videos across YouTube.
Attribution Beyond The Last Click: A SMX East Session Recap Oct 2, 2015 by Andrew Goodman Contributor Andrew Goodman shares insights from a group of industry veterans who discuss the state of attribution and the importance of getting to the core of conversions.
How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster Oct 2, 2015 by Josh Manion Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry.
Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season Oct 2, 2015 by Melissa Feemster Are you ready for the year’s busiest shopping season? Columnist Melissa Feemster offers some takeaways from past holiday seasons, as well as some affiliate marketing tips to get you prepared.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Top Affiliate Program Categories on 6 U.S. Affiliate Networks, www.amnavigator.com
Analytics
Why Have We Only Mastered Viewability Measurement On Desktop?, adexchanger.com
Blogs & Blogging
10 Awesome Things WordPress Can Do, www.wpexplorer.com
How to Define Your Blog’s Brand, www.problogger.net
Tumblr now lets you hide your blog from the internet, www.theverge.com
Business Issues
Content Marketing
3 Resources to Help You Draft Winning Content Ideas, www.copyblogger.com
5 Ways to Keep Your Content Playful and Fun, www.convinceandconvert.com
Metadata 101 for Content Marketers: Your Questions Answered, contentmarketinginstitute.com
Where content and commerce falls short, digiday.com
Conversion Optimization
How To Increase Conversions By Forgetting The CTA, blog.crazyegg.com
Copywriting, Design & Usability
4 Online Resources For The Rookie Graphic Designer, www.searchenginepeople.com
Inside What Makes a Memorable Logo Design (and Redesign), www.adweek.com
Navigation, Layout, and Content: Why Trust Matters, www.usertesting.com
UX Anti-Patterns: Some Rules are Meant to be Broken, www.cmswire.com
Domaining
ICANN: we won’t force registrars to suspend domains, domainincite.com
E-Commerce
Amazon Steps Up Rivalry With Google, Apple by Pulling Streaming Devices, blogs.wsj.com
A Familiar Face Will Dominate B2B E-Commerce, www.cmswire.com
Amazon gains mcommerce advantage as early supporter of universal links, www.mobilecommercedaily.com
Check Credit Card Processing Rates before Holiday Rush, www.practicalecommerce.com
Email Marketing
6 Email Marketing Hacks that Will Help You Make More Money This Holiday Season, blogs.constantcontact.com
B2B Guide to Beating the Holiday Inbox Rush Q&A, myemma.com
Email Marketing and Marketing Automation: How Similar or Different are They?, www.martechadvisor.com
What’s the secret to Bonobos’ email marketing program?, www.internetretailer.com
General Internet Marketing
5 things brands need to know about centennials, digiday.com
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing, adexchanger.com
How the Internet Enables Marketing’s Story Villains, www.convinceandconvert.com
How to Legally Use Images Online, www.searchenginejournal.com
The Art of Failure in Digital Marketing, adage.com
Why Archiving Digital Communications Is Crucial, www.cmswire.com
Internet Marketing Industry
Viewbix Continues US Growth, blog.viewbix.com
MarTech
5 Tips to Activate Automated Marketing Programs, www.martechadvisor.com
Ad Tech Stocks Keep Falling, www.wsj.com
Mobile/Local Marketing
Android TV gets new apps from Showtime, HBO, CBS, WWE, UFC, and Disney, VentureBeat
6 New Ways to Make Mobile Advertising Work, www.adweek.com
Impact Is The New Mobile, techcrunch.com
Lamenting Mobile Web Latency, adexchanger.com
Putting Mobile Ad Blockers to the Test, www.nytimes.com
Top 10 luxury brand mobile marketers of Q3, www.luxurydaily.com
Social Media
5 Ways You Aren’t Using Facebook Ad Reports, www.jonloomer.com
7 Tips to Achieve Great Linkedin Page Results, www.martechadvisor.com
Facebook Marketing API v2.4 Is Coming: Are You Ready?, www.adweek.com
How to Sell Smarter Using Social Insights, www.convinceandconvert.com
Marketers Find Success on Instagram as Consumers Spend More Time on Mobile, www.adweek.com
Snapchat to launch sponsored selfies, www.ft.com
Social Ad Spending Predicted to Grow to $24.2 Billion by 2016, www.adweek.com
The Resolution will be Tweeted, www.conversocial.com
Tips for success with in-market shoppers from @LandRoverUSA, www.Twitter.com
Why Facebook Is Taking More of Its Advertising Work In-House, www.adweek.com
Video
Europe’s Programmatic Video Ad Revenues Will Near $2 Billion in 2020, www.emarketer.com
How Online Videos are Redefining In-Store Shopping, www.martechadvisor.com
Is Video Marketing the Key to Successful Crowdfunding?, smallbiztrends.com
YouTube Addresses Complaints About Inappropriate Content In Updated YouTube Kids App, techcrunch.com
Access to YouTube Analytics data in bulk, youtube-eng.blogspot.com
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