May 31, 20175 min read

Marketing Day: YouTube SEO, how to track conversions & an ad-blocking report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube SEO: How to find the best traffic-generating keywords May 31, 2017 by Sherry Bonelli Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors.
7 great reasons to attend SMX Advanced in 2 weeks May 31, 2017 by Marketing Land Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop.
How to track conversions like a pro May 31, 2017 by Ryan Shelley Driving more traffic is only good if you’re driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
3 ways to ensure your marketing technology stacks up May 31, 2017 by Jim Yu Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile May 31, 2017 by Greg Sterling Ad-blocking users motivated primarily to avoid ‘irrelevant’ or ‘annoying’ ads.
AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services May 31, 2017 by Barry Levine The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
City Furniture taps Apple, IBM for in-store apps to improve the sales experience May 31, 2017 by Greg Sterling Use of the apps has increased average order value by 5 percent.
Demand generation’s next frontier: 3 ways to tap into social to get more leads May 31, 2017 by Will McInnes Is social a key element of your demand generation strategy? If not, it needs to be. Contributor Will McInnes walks you through three ways to use social for demand generation.
Vimeo launches new tools aimed at making video platform more appealing to marketers May 31, 2017 by Amy Gesenhues Part of Vimeo’s Business Membership, the enhancements include updated video cards, new end screens and more email capture features.
Where is the best place to post your content? May 31, 2017 by Rachel Lindteigen So you have a great piece of content. What’s next? Columnist Rachel Lindteigen explains why you need to think about your program’s goals before you decide where to post your content.
Former Android boss launches devices to compete with Google Pixel and Google Home May 31, 2017 by Greg Sterling Andy Rubin wants to create devices that are simple, durable and elegant.
Yandex opens its content recommendations platform to all publishers May 31, 2017 by Matt McGee Media companies, content creators will have access to push material directly into the Yandex Zen recommendations feed.