Feb 18, 20155 min read

Marketing Day: YouTube Says Growth Is Strong, Tough Mudder’s CMO Talks Video & The 7 Sins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube Says Growth Is Still Strong Despite Push From Facebook YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players.
Sex Toy Maker Releases Interactive #BeyondTheWave Movie Trailer That Must Be Watched Together In an epic content marketing effort, the company is developing a film to be released this summer and has shared a unique trailer for joint mobile viewing.
A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture.
Yandex Suffers Q4 “Currency Headwinds,” Files Antitrust Complaint Against Google Russian search engine and internet company Yandex is caught in the middle of Russia’s increasingly troubled relations with the West and the Russian currency’s precipitous decline. This morning Yandex announced Q4 and full year financial results. The company saw Q4 revenues of 14.667 billion rubles (roughly $260 million) and full year revenues of 50.76 billion rubles (roughly $811 million). These […]
Why Facebook’s Push Toward A Standard Of Viewed Impressions Is A Boon For Advertisers Instead of the traditional ‘served’ impression, Facebook is working for a standardized ‘viewed’ impression to help feed-based sites offer advertisers more value and less mystery.
Are You Committing The 7 Sins Of Martech? Falling into bad habits is easy, especially when the marketing technology landscape is so complex and overwhelming. But contributor Erik Bratt urges you to avoid these cardinal errors.
Innovative Marketers, Transformative Technologies – Attend MarTech in San Francisco, March 31-April 1 Next month, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference. Secure your spot and save $250 by purchasing by this Saturday, February 21. Register now. Join us March 31-April 1 in San Francisco for: Presentations and panel discussions that guide your selection of marketing technologies, […]
Redesigning Your Ad-Supported Site For Viewability & Mobile Columnist Rob Rasko lays out the important considerations for sites looking to draw more advertisers.
Facebook Wants To Help Publishers Fix The Mobile Reading Experience Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conqueror.
Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube Buzzfeed video draws 950 million views a month, 95% from third-party platforms.
There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video Three weeks after the launch of Twitter’s mobile native video feature, most brands are not using it. The best examples are direct answers in Q&As.