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Marketing Day: YouTube’s TrueView ads, AI for customer service & the power of podcasting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Lowest rates for SMX Advanced expire Saturday Apr 2, 2018 by Marketing Land If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night.

  2. To make every conversion count, count every conversion Apr 2, 2018 by Matt Lawson Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.

  3. YouTube’s new TrueView for Reach option makes bumper assets skippable Apr 2, 2018 by Ginny Marvin With the latest TrueView offering, brand advertisers run their shorter video ad assets, including bumpers, as skippable units.

  4. Helpshift unveils AI designed for customer service Apr 2, 2018 by Barry Levine Its new SensAI is designed for messaging-based customer service.

  5. In eBay’s DOOH campaign, the weather plays a starring role Apr 2, 2018 by Barry Levine The giant online marketplace has launched a campaign on outdoor digital signs across the UK that displays weather-attuned messages.

  6. Why we need to fight fake reviews Apr 2, 2018 by Wesley Young As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says Contributor Wesley Young.

  7. SEO for multi-language websites: How to speak your customers’ language Apr 2, 2018 by Marcus Miller Combining international and multilingual SEO can get complicated. Contributor Marcus Miller walks us through the details of using International SEO tactics and multi-language content on global websites.

  8. No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Apr 2, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”

  9. Stop being a link snob and saying no to certain links Apr 2, 2018 by Julie Joyce Want to know what bugs contributor Julie Joyce when she’s building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics ‘just because.’

  10. The power of podcasting: How to boost your reputation and search engine rankings Apr 2, 2018 by Sherry Bonelli Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

  11. Recruitment SEO: How to create a well-optimized career section on your site Apr 2, 2018 by Thomas Stern Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Parsons Lab launches an online platform to generate GDPR legal docs Apr 2, 2018 by Barry Levine The Utah-based spinoff of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.

  2. What every partner marketer needs to know about blockchain Apr 2, 2018 by Pete Cheyne Heard the hype about blockchain, but not sure what it means for you? Contributor Pete Cheyne explains.

Online Marketing News From Around The Web:

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