Jan 20, 20165 min read

Marketing Day: YouTube’s Real-Time Ads, Google’s Latest Patent & Amazon’s VP

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Link Wars: The Force Awakens Jan 20, 2016 by Winston Burton Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.
Evaluating Link Quality For SEO Campaigns Jan 20, 2016 by Andrew Dennis What’s the best way to determine which links to pursue and which to pass up? Columnist Andrew Dennis shares his criteria.
Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment Jan 20, 2016 by Barry Levine The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads.
Can A Hybrid Email Sending Strategy Give You The Best Of Both Worlds? Jan 20, 2016 by Steve Dille Email marketers may think they need to choose between in-house and cloud-based technologies, but columnist Steve Dille argues there’s room for them to succeed together.
Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl Jan 20, 2016 by Greg Sterling Silicon Valley tech companies are trying to score some points in the runup to the Super Bowl. According to the Wall Street Journal, Apple, Google, Yahoo, HP, SAP, Intuit, Uber and others are seeking to win favor with local governments by providing services and sponsorships.
Now Is The Time For Digital Marketing To Embrace Scarcity Jan 20, 2016 by Rob Rasko Columnist Rob Rasko explains why publishers need to come to terms with a world of fewer ads — and why it will actually give them more leverage.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Jan 20, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Google Files Patent To Replace Social Media Marketers Jan 20, 2016 by Tamar Weinberg Google’s newest patent suggests copy to ensure that links shared in social media find wider distribution.
Industry Reactions To IAB Uninviting AdBlock Plus To Leadership Summit Jan 20, 2016 by Ginny Marvin IAB’s move highlights issues ad blockers raise for the industry.
What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016 Jan 20, 2016 by Jordan Elkind Columnist Jordan Elkind discusses some lessons learned from the 2015 holiday shopping season and how marketers can apply them to this year’s strategy.
SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy Jan 20, 2016 by Brian Patterson Looking for a new way to reach your customers that your competitors probably aren’t trying yet? Columnist Brian Patterson recommends SMS marketing. Read on to learn why.
Yahoo Adds Native Inventory To BrightRoll Exchange Jan 20, 2016 by Ginny Marvin A new API gives buyers access to native ad inventory on Yahoo properties and other apps using Yahoo App Publishing.
A CMO’s View: Amazon’s Neil Lindsay Says Customer Obsession Is Core To Company’s DNA Jan 20, 2016 by Amy Gesenhues Amazon’s marketing leader shares how his brand aims to create a “magical” customer experience.
Data Security And Privacy: Marketing’s Top Conundrum In 2016 Jan 20, 2016 by Josh Manion With stronger regulations looming, US marketers need to put data privacy front and center. Columnist Josh Manion explains how enterprise tag management can help you manage customer data.
Ad Exchange bRealTime Launches Biddr+ for Header Bidding Jan 19, 2016 by Barry Levine New service provides a “container” for multiple ad bidders, so a publisher’s site only needs one tag to call it.