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Writer's pictureFahad H
Apr 20, 20182 min read

Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes &

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. YouTube ads found on extremist content channels, reigniting company’s brand safety issues Apr 20, 2018 by Amy Gesenhues Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.

  2. How to increase B2B form submissions through conversion testing Apr 20, 2018 by Abraham Nord Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.

  3. Facebook to change terms of service for members outside Europe ahead of GDPR Apr 20, 2018 by Robin Kurzer The company says that despite the timing of the move, all users will have the same data privacy protections.

  4. MarTech Today’s GDPR guide for marketers is now available Apr 20, 2018 by Robin Kurzer We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.

  5. Bottos launches a marketplace for data to train AI models Apr 20, 2018 by Barry Levine The blockchain-based ecosystem will also support other AI-oriented applications.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. WFA to brands: Go beyond GDPR for online data transparency Apr 20, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’

  2. The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter Apr 20, 2018 by Robin Kurzer The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.

  3. NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI Apr 20, 2018 by Barry Levine The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.

  4. This week in GDPR Apr 20, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation

Online Marketing News From Around The Web:

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