Nov 12, 20145 min read

Marketing Day: YouTube Launches Music Key, Announcements From Twitter’s Analyst Day & Mor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

This Hotel’s RFID Bracelets Make Social Sharing Easy For Super Lazy Vacationers At this social-media-friendly resort, all-inclusive really means all-inclusive. It’ll even take your picture and share it to Facebook for you automatically.
YouTube Music Key: Will A New Music Subscription Service Quiet Piracy Complaints? YouTube has long been one of the primary ways consumers discover and listen to music, and Google took a big step toward making that even easier with today’s launch of YouTube Music Key — a subscription-based music service opening next week in a limited beta before launching later with a promotional fee of $7.99/month and […]
Three Years After Breaking Up, Twitter Wants Back The Google Search Love It Once Had Twitter is having its Twitter Analyst Day today for investment analysts, designed to reassure them about the company’s future. Analysts got told one of the growth strategies Twitter has is to gain more Google traffic. That’s ironic, given how three years ago, Twitter didn’t renew a deal that gave it unprecedented Google visibility. Twitter Ramps Up […]
Top Things We Learned At Twitter’s Analyst Day Twitter is holding court for stock analysts today in San Francisco, trying to make the case, in a seven-hour presentation, that it’s on the way to building the “largest daily audience in the world.” Analysts have been a skeptical bunch in general, and the company’s stock has dropped after nearly every quarterly earnings call since […]
Google’s DoubleClick Failure Causes Ad-Free Morning On Major Sites Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is used by scores of major publishers. Gigaom reported ads failed to serve on its own website and others such as Forbes, VentureBeat and Buzzfeed during the outage, likely resulting in millions of lost ad revenue. […]
What’s Everybody Watching? Google Trends Now Showing Top 200 YouTube Videos Curious what the most popular videos on YouTube are? Google Trends is now answering that question by tracking the top 200 trending videos. Google’s new video trends feature is currently only available in the U.S., but according to this Google+ post, it will be expanding soon. For now, here are the top five videos trending […]
Myopic Investors Want Yahoo To Merge With AOL A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and run the combined company.” On paper this may make some sense because the companies would cut jobs and save money accordingly; however it makes little sense for the long term health or performance […]
How Individual Identity Influences The Way Audiences Share [Survey Data] What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social media.
Why Reputation Matters In Email Marketing & How You Can Change Yours How many of your emails are reaching your customers’ inboxes? According to columnist Tom Sather, it may be fewer than you think.
Bold Predictions For Mobile In 2015 From ad:tech New York What’s on the horizon for mobile marketing? Columnist Andrew Waber dives into some key takeaways from ad:tech New York.
Yahoo Buys Video Platform BrightRoll For $640 Million In Cash Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic video platform BrightRoll. The deal is worth $640 million in cash. Yahoo said that BrightRoll is profitable and expected to clear $100 million in revenue this year. Video and video advertising are key […]
#VeteransDay: Brands Honor Soldiers Past & Present We give brands a lot of grief for social media flubs, especially when they make ham-handed attempts to exploit real-time trends and topics. We have been known to urge businesses to stand down on social media on certain anniversaries. But today we’re putting aside our cynicism about motives and presenting a sample of brands’ Veterans […]
Starwood Touts New Keyless Mobile Check-In App With Goofy Videos The hotel company is raising awareness about a new feature on its loyalty program app.