Marketing Day: YouTube Director onsite, Pinterest Shopping Ads & Google Play Instant

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google expanding YouTube Director onsite video ad service to more than 170 cities Mar 20, 2018 by Amy Gesenhues Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses.

2. Pinterest Shopping Ads now out of testing, available to hundreds of advertisers Mar 20, 2018 by Amy Gesenhues Launched last year, Pinterest’s Shopping Ads program began with a limited number of beta partners, including IKEA Canada, Lowe’s and Ulta Beauty.

3. Google News Initiative kicks off with Subscribe With Google, other efforts Mar 20, 2018 by Ginny Marvin Subscribers will see articles from their subscribed publications higher in the search results and be logged in to those publications across devices.

4. Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & Express Mar 20, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.

5. DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 20, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be transferred to other individuals or traded.

6. Instagram expands shoppable organic posts to 8 more countries Mar 20, 2018 by Amy Gesenhues Launched last year, shoppable posts make it possible for brands to tag products within their organic posts on Instagram.

7. Google Play Instant lets app marketers offer game trials for free on Android devices Mar 19, 2018 by Amy Gesenhues Google also redesigned its Google Play Games app and added an ‘Arcade’ tab with game-related video trailers, news and YouTube videos.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Barometric unveils its attribution service for snail mail Mar 20, 2018 by Barry Levine The measurement service matches street addresse to devices and monitors those devices’ online activity after the mailing.

2. The 5 big disruptions to marketing in 2018 Mar 20, 2018 by Digital Marketing Depot The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally.

3. What is privacy by design? A deeper dive into this GDPR requirement Mar 20, 2018 by Robin Kurzer Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

Online Marketing News From Around The Web:

1. ‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes, Digiday

2. 5 Ways Marketers Can Improve Engagement in Social Media, CMS Wire

3. How Does Your Email Marketing Program Stack Up?, Practical Ecommerce

4. How one retailer is shifting to an AI-first mentality, Think with Google

5. How to Be a Fearless (Successful) Marketer: The 3 Crucial Traits, Marketo

6. How to Create Opportunity, Build Trust, and Stay Top of Mind With Your Audience, Contently

7. Learn How to Create a Valuable Online Presence and Connect With Customers Around the World, Facebook Business

8. Road Map to Success: Creating the Content of Your Audience’s Dreams, Content Marketing Institute

9. Snapchat: The Complete Guide to Ad Targeting Options, MarketingProfs

10. The complete guide to list segmentation, VerticalResponse