Feb 26, 20154 min read

Marketing Day: YouTube Barely Breaks Even, Twitter’s New Conversion Tools & Google Tests

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger According to a new study from AddShoppers, social sharing sends an audience that spends significantly more online.
Google Analytics Now Displaying Malware Notifications New notifications alerting site owners of malicious software are part of wider effort to expand Google’s safe browsing efforts.
NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers Mobile, online commerce data to supplement NPD’s existing checkout tracking service.
Report: YouTube “Roughly Break Even” Even With A Billion Users Is YouTube profitable or not? Is it Google’s still unrealized, brand-advertising revenue opportunity, or is it a troubled property that will never truly realize its potential?
Twitter Adds Two New Tracking Tools To Measure ROI On Ads Twitter gives marketers who use conversion tracking the ability to measure sales driven by Promoted Tweet campaigns.
PureClick Gains MRC Accreditation For PPC Click Measurement Metrics Company aims to bring new level of transparency to pay-per-click advertising.
Twenty20′s Crowd-Sourced Stock Image Service Exits Beta Startup offers marketers looking for real-world illustrations a catalog of 45 million images sourced from a community of 250,000 photographers.
VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.
Understanding User Intent Differences Across Devices To Supercharge Your Marketing With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers.
SMX West Starts Next Tuesday; All Access Conference And Free Expo+ Passes Still Available Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot!
DIY Enterprise-Level Marketing Data For Every Size Business Think big data is only for big companies? Columnist Alistair Dent demystifies the buzzwords and explains how even scrappy smaller businesses can employ cutting-edge techniques.
Is Yahoo’s Rise In Search Market Share About To End? Yahoo has gained against Google for the past two months. But coming months might see gains stop and losses begin due to “switchback.”
Google Piloting App Ads In Google Play Store Search Results Small test aimed at app discovery for a set of app marketers currently running AdWords search ads.
TubeMogul, Dailymotion Announce Video Ad Partnership Dailymotion and TubeMogul have announced a partnership that opens up Dailymotion’s video platform and advertising opportunities to TubeMogul software users.
Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent How the German liqueur maker stirred up excitement and built community via social media.