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Marketing Day: YouTube Analytics In Adwords, Facebook Adds Call-To-Action Button & Insight On I

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. More YouTube Analytics Now In AdWords For Video Reporting now offers insights on both paid and organic performance.

  2. Facebook Adds Call-To-Action Buttons For Business Pages Pages will soon be able to display seven CTAs — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video — that link on or off Facebook.

  3. Conspiracy Theorist Claims Railroad Company Helps Santa Ship Toys Is something secret powering Christmas Eve deliveries beyond flying reindeer and a sleigh?

  4. See the Agenda for MarTech: The Marketing Tech Conference Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Marketing Land publisher Third Door Media. Topic themes include: the management of marketing technology, emphasizing […]

  5. Up Close With Facebook’s New Interest Targeting Tool First look: How to get started with the social network’s feature that helps marketers “reach precisely the right people.”

  6. Marketing Power Processes: Measuring Video Effectiveness With Analytics Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics.

  7. 2015 Mobile/Location-Based Marketing Predictions From 10 Experts What’s in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.

  8. How Facebook’s New Smart Publishing Tool Predicts What You Should Share Facebook’s new “content auto-pilot” tool may be the best gift that brands receive this year.

  9. Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising according to Celtra’s Q3 2014 Mobile Display Ad Performance Report. Generally the report finds relatively high user engagement with mobile display across the board, as well as […]

  10. Facebook Hones Publishing Tools & Updates Insights For Publishers Publishers can target subsets of users with specific content and hide outdated posts. Larger publishers can optionally have Facebook auto-post stories that are popular on the network.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Black Friday vs. Cyber Monday 2014, blog.affiliatewindow.com

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 40% of Facebook Accounts that Represent Fortune 100 Brands Are Unauthorized, allfacebook.com

  2. 5 Google+ Posting Tricks You Probably Didn’t Know, www.thesempost.com

  3. 5 Tips for Finding the Right Social Influencers for Your Brand, www.convinceandconvert.com

  4. Fact or Fiction: Do Images Increase Facebook Engagement?, blog.hootsuite.com

  5. How to Boost Your Content Reach With Social Media, www.socialmediaexaminer.com

  6. How to Create Social Media Personas By Analyzing Your Audience, simplymeasured.com

  7. How to Drive Traffic With #Twitter Cards, www.mediabistro.com

  8. How to Use Facebook Social Search in Marketing, www.promodo.com

  9. Instagram + Twitter = A Christmas Marketing Treat!, www.socialbro.com

  10. Social Media Rules for Successful Company Pages, www.techwyse.com

  11. Social media stats: end-of-year state of play, econsultancy.com

  12. Social Network Website Use Dips In U.K. And U.S., techcrunch.com

  13. Stormy For iOS Makes Posting Tweetstorms Easier, techcrunch.com

  14. The best and worst brands on social media in 2014, digiday.com

  15. The Top 14 Social Media Metrics Tracked by Marketers, www.mediabistro.com

  16. Twitter Study of 4M Tweets Reveals Key Engagement Factors, www.stonetemple.com

  17. Twitter’s growing influence on ticket sales reflects spontaneous shopping trend, www.mobilecommercedaily.com

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