Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
More YouTube Analytics Now In AdWords For Video Reporting now offers insights on both paid and organic performance.
Facebook Adds Call-To-Action Buttons For Business Pages Pages will soon be able to display seven CTAs — Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video — that link on or off Facebook.
Conspiracy Theorist Claims Railroad Company Helps Santa Ship Toys Is something secret powering Christmas Eve deliveries beyond flying reindeer and a sleigh?
See the Agenda for MarTech: The Marketing Tech Conference Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco, produced by Marketing Land publisher Third Door Media. Topic themes include: the management of marketing technology, emphasizing […]
Up Close With Facebook’s New Interest Targeting Tool First look: How to get started with the social network’s feature that helps marketers “reach precisely the right people.”
Marketing Power Processes: Measuring Video Effectiveness With Analytics Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics.
2015 Mobile/Location-Based Marketing Predictions From 10 Experts What’s in store for mobile in 2015? Columnist Aaron Strout asked industry veterans for their thoughts.
How Facebook’s New Smart Publishing Tool Predicts What You Should Share Facebook’s new “content auto-pilot” tool may be the best gift that brands receive this year.
Though Less Effective, Standard Banners Still 97 Percent Of Mobile Display There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97 percent of US mobile display advertising according to Celtra’s Q3 2014 Mobile Display Ad Performance Report. Generally the report finds relatively high user engagement with mobile display across the board, as well as […]
Facebook Hones Publishing Tools & Updates Insights For Publishers Publishers can target subsets of users with specific content and hide outdated posts. Larger publishers can optionally have Facebook auto-post stories that are popular on the network.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Black Friday vs. Cyber Monday 2014, blog.affiliatewindow.com
Analytics
Five Options for Attribution Modeling With Analytics Engines, www.marketingprofs.com
IBM Watson is Providing Business Analytics – Free, smallbiztrends.com
Blogs & Blogging
12 Simple Ways to Improve your Small Business Blog, www.ducttapemarketing.com
5 Ways to Keep Your Blog Visitors from Leaving, www.blogherald.com
7 Insights to Consider When Redesigning Your Blog, pushingsocial.com
Advice on Working with Bloggers From The Bloggers Themselves, www.distilled.net
Blogger Survival Kit: How to Deal with a Boring Niche, www.blogherald.com
Experiencing Blogging Block? Then You Need These 6 Tips and Tools, www.jeffbullas.com
How Top Content Marketers Carve Out the Time to Publish Every Day, contently.com
Top 20 Blogging Mistakes That Keep Visitors Off Their Site, www.probloggingsuccess.com
Content Marketing
4 Ways to Make Your Ordinary Content Epic, www.searchenginejournal.com
B-to-B Content Fails to Engage Users, adage.com
Find The Right Mix With The Content Food Groups, blog.marketo.com
How Entrepreneurs Can Conquer Goliath with Content Marketing, contentmarketinginstitute.com
How To Build User-Generated Content Into Your Marketing Strategy, blog.visual.ly
Influencer Outreach – 5 Ways to Fail, www.toprankblog.com
The Big Thing I’m Going to Do Next Year to Become a Better Editor and Content Marketer, contently.com
The Holiday Gift Giving Guide for the Content Marketers in Your Life, www.komarketingassociates.com
Conversion Optimization
How Groove Increased Their Signup Conversion Rates By 52% in 5 Steps, blog.crazyegg.com
How to increase conversion rate on your blog, www.ducttapemarketing.com
Tip for 2015: Move the Customer Journey to Center Stage, www.silverpop.com
Copywriting, Design & Usability
An Introduction To E-commerce Web Design And Development, www.searchenginepeople.com
Everything You’ve Been Told About Copywriting is Complete Nonsense, unbounce.com
How Do We Design Experiences that Make a Difference?, uxmag.com
Domaining
High Stakes, Fake Identities: The Great URL Wars, www.inc.com
Which Domains Stand the Strongest Against Phishing Attacks?, www.thedomains.com
E-Commerce
4 Black Friday and Cyber Monday Trends You Must Consider for 2015 Marketing Plans, www.silverpop.com
Best of Polyvore 2014, blog.polyvore.com
Ebay draws inspiration from Pinterest for iPad commerce app, www.mobilecommercedaily.com
Mexico Poised for Ecommerce?, www.practicalecommerce.com
Online sales are up 15% for the holiday season, www.internetretailer.com
Study Uses Data to Track Consumer Emotions When They Buy, adage.com
Email Marketing
An Email Marketer’s Secret Weapon: Digital Coupons, blog.getresponse.com
How 304 email marketers split test their subject lines (spoiler alert: it’s usually badly), econsultancy.com
General Internet Marketing
7 branding lessons from rocker Jack White, blog.raventools.com
A look ahead: Radical marketing prep for 2015, www.starmark.com
Five Trends in Digital Marketing for 2015, www.dexmedia.com
Internet Marketing Industry
Mobile/Local Marketing
2 Billion Consumers Worldwide to Get Smart(phones) by 2016, www.emarketer.com
3 simple steps to get your business mobile-ready, googleandyourbusiness.blogspot.com
After the Click: Solving Mobile’s Attribution Problem, streetfightmag.com
How to Claim Your Dun & Bradstreet Local Listing, globerunner.com
Mobile apps dominate time consumers spend online, www.internetretailer.com
Technology executives make wearables a priority for 2015, www.internetretailer.com
What do mobile marketers really need? Better metrics, for starters, digiday.com
Social Media
40% of Facebook Accounts that Represent Fortune 100 Brands Are Unauthorized, allfacebook.com
5 Google+ Posting Tricks You Probably Didn’t Know, www.thesempost.com
5 Tips for Finding the Right Social Influencers for Your Brand, www.convinceandconvert.com
Fact or Fiction: Do Images Increase Facebook Engagement?, blog.hootsuite.com
How to Boost Your Content Reach With Social Media, www.socialmediaexaminer.com
How to Create Social Media Personas By Analyzing Your Audience, simplymeasured.com
How to Drive Traffic With #Twitter Cards, www.mediabistro.com
How to Use Facebook Social Search in Marketing, www.promodo.com
Instagram + Twitter = A Christmas Marketing Treat!, www.socialbro.com
Social Media Rules for Successful Company Pages, www.techwyse.com
Social media stats: end-of-year state of play, econsultancy.com
Social Network Website Use Dips In U.K. And U.S., techcrunch.com
Stormy For iOS Makes Posting Tweetstorms Easier, techcrunch.com
The best and worst brands on social media in 2014, digiday.com
The Top 14 Social Media Metrics Tracked by Marketers, www.mediabistro.com
Twitter Study of 4M Tweets Reveals Key Engagement Factors, www.stonetemple.com
Twitter’s growing influence on ticket sales reflects spontaneous shopping trend, www.mobilecommercedaily.com
Video
Facebook Outlines Its Video Aspirations, www.adexchanger.com
Twitter Users Watch More TV, YouTube, Netflix (And All Other Digital Video) Than Non-Twitter Users, www.mediabistro.com
YouTube Collaborations: 4 Ways Brands Get the Best ROI, www.reelseo.com
YouTube For Android Gets Offline Playback – But In India, Indonesia And Philippines Only, techcrunch.com
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