Mar 16, 20154 min read

Marketing Day: YouTube Adds Cards & 360-Degree Videos, The New .Sucks Domain & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

BuzzFeed Bars Brands From Publishing Content On Its Community Platform Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views.
89 Percent Of Companies Using Content Marketing Say It Works [Survey] Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.
New YouTube “Cards” Will Display On Mobile – Taking Annotations To The Next Level Available in six different categories, the cards include customized images, titles and call-to-actions.
2 Weeks to MarTech – See Who’s Attending In just two weeks, the largest vendor-independent gathering of professionals at the intersection of marketing and technology will happen in San Francisco – MarTech: The Marketing Tech Conference.
Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price.
Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video [Report] According to Invodo’s data, online retail video views were up 54 percent in 2014, with 43 percent of views happening in Q4.
Harte Hanks Buys Digital Marketing Agency 3Q Digital Agency’s paid search and social specialties to help Harte Hanks build on “customer interaction” marketing services.
7 Proven Ways To Stay Motivated When Working From Home As A Marketer (Or Anything Else!) Digital marketing lends itself well to telecommuting, but not everyone finds it easy to work from home. Columnist Steve Olenski shares his tips for staying on track.
Watch Out, Brands: The Controversial .Sucks Domain Is Almost Here Early registration begins later this month, but brands that want to register their trademarked names before the general public will pay a hefty price.
Apple Watch: Even With 70 Percent “Not Interested” Apple Could Still Sell Millions Now that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales outlook for the device.
Google Says Not Worried If Microsoft’s Cortana Comes To Android & iOS Company says it’s great to have more focused on predictive search. Google also seems to have no plans to bring Google Now to Windows Phone.
YouTube Brands & Creators Can Now Upload 360-Degree Videos New video format works on desktop and Android devices, but not yet available for iPhones and iPads.
Facebook Acquires Shopping Search Engine, TheFind Facebook says it will use TheFind’s technology to make News Feed ads more relevant. TheFind will shut down its search engine in the next few weeks.