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Marketing Day: YouTube Ad Study, Pinterest Opens API Platform & ComScore Social Media Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Businessweek Investigation Sheds Lights On Giant Market For Fake Web Traffic Sep 24, 2015 by Ginny Marvin A first-hand look at the ecosystem swirling around bot traffic.

  2. Study Finds YouTube Advertisers Pay For Bot Views Sep 24, 2015 by Ginny Marvin Researchers show that AdWords advertisers are charged for ad views that have been flagged as fraudulent by YouTube systems.

  3. Pinterest Opens API Platform To All Developers Sep 24, 2015 by Martin Beck Developers can now build and test third-party integrations with the Pinterest platform. When they are ready to go public, they need to be submitted to Pinterest for approval.

  4. Activate Data To Engage The Right Individual Sep 24, 2015 by Jeff Hirsch With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements.

  5. Brand To Demand: How Intent Data Is Breaking Down The Silos Sep 24, 2015 by Thomas Koletas Columnist Thomas Koletas discusses how B2B marketers can effectively use intent data to bolster their entire marketing and sales strategies.

  6. Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore] Sep 24, 2015 by Martin Beck Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use.

  7. Seniors On Social? YEP! Psychographic Targeting Hot House Sep 24, 2015 by Sponsored Content: aimClear Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better).

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

  1. Bloggers: Who Has Your Back?, www.blogherald.com

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

  1. Build More eCommerce Brand Evangelists Right Now, www.goinflow.com

  2. Connected consumers push retailers to adopt seamless, personalized shopping experience, www.mobilecommercedaily.com

  3. Going abroad: How retailers can navigate international e-commerce, www.retaildive.com

  4. Groupon Gets (More) Serious about Local Listings: How to Get Listed without Offering a Groupon or Being Pitched, www.localvisibilitysystem.com

  5. How To Be An Ecommerce Conversion Ninja, www.searchenginepeople.com

  6. New RSR Research Study Finds Omni-channel Processes Are Table Stakes For Success, www.prweb.com

  7. One in Five Foodies Buy Groceries Online, www.emarketer.com

  8. Radware Report Reveals Slow Websites Will Cost Retailers Big Bucks this Holiday Season, www.radware.com

  9. Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce, streetfightmag.com

  10. Star Wars-Themed Toys Comprised Over 18% of the Top 100 Best Selling Toys on Amazon, 360pi.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. Be Strategic When Using LinkedIn To Generate Leads, www.ducttapemarketing.com

  2. Facebook’s New Page Layout Starting to Emerge, www.adweek.com

  3. Holiday Fun Facts to Share on Social 2015 Edition, www.verticalresponse.com

  4. How a Social Media Audit Can Improve Web Traffic, www.searchenginejournal.com

  5. How National Geographic Gets 8 Times the Social Engagement of Other Publishers, contently.com

  6. How to Turn Instagram Into a Revenue Channel, www.adweek.com

  7. How to Use Snapchat for Business, www.socialmediaexaminer.com

  8. Interview with author of “LinkedIn Marketing: An Hour a Day”, blog.adstage.io

  9. New LinkedIn Campaign Manager Test Drive, smallbiztrends.com

  10. The End to Games Marketers Play: Why Social Data-Driven Marketers are Winning, www.socialmediatoday.com

  11. The Most Popular Sports Teams on Social Media, www.blogherald.com

  12. The Pressure Is On for Mothers on Social Media, www.emarketer.com

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