Marketing Day: YouTube Ad Study, Pinterest Opens API Platform & ComScore Social Media Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Businessweek Investigation Sheds Lights On Giant Market For Fake Web Traffic Sep 24, 2015 by Ginny Marvin A first-hand look at the ecosystem swirling around bot traffic.

2. Study Finds YouTube Advertisers Pay For Bot Views Sep 24, 2015 by Ginny Marvin Researchers show that AdWords advertisers are charged for ad views that have been flagged as fraudulent by YouTube systems.

3. Pinterest Opens API Platform To All Developers Sep 24, 2015 by Martin Beck Developers can now build and test third-party integrations with the Pinterest platform. When they are ready to go public, they need to be submitted to Pinterest for approval.

4. Activate Data To Engage The Right Individual Sep 24, 2015 by Jeff Hirsch With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements.

5. Brand To Demand: How Intent Data Is Breaking Down The Silos Sep 24, 2015 by Thomas Koletas Columnist Thomas Koletas discusses how B2B marketers can effectively use intent data to bolster their entire marketing and sales strategies.

6. Mobile Millennials Spend Almost An Hour A Day On Facebook [comScore] Sep 24, 2015 by Martin Beck Millennials in the US spend nearly 30 hours a month on social apps, 26 of those on Facebook, according to a comScore report. Social media apps account for 29% of overall mobile app use.

7. Seniors On Social? YEP! Psychographic Targeting Hot House Sep 24, 2015 by Sponsored Content: aimClear Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better).

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Voice Search In Google App Now 300 Milliseconds Faster

2. Local Search Ranking Factors 2015

3. How To Trick Google Into Thinking You’re Mobile-Friendly

4. Google Adds Dynamic Callout Extensions In AdWords

5. Harness The Power Of Ad Customizers With AdWords Scripts

6. How To Find Queries Per URL Using The Search Analytics Report In Google Search Console (GSC)

7. Google Betas Dropping Manual Actions Automatically For Hacked Sites

8. Google Search Is 4th Most Popular App & Growing Faster Than Facebook [comScore]

Online Marketing News From Around The Web:

Blogs & Blogging

1. Bloggers: Who Has Your Back?, www.blogherald.com

Business Issues

1. Facebook’s Free Internet Access Program in Developing Countries Provokes Backlash, www.wsj.com

2. Sundar Pichai, Google’s next CEO, gives a warm welcome to India’s prime minister, Narendra Modi, qz.com

3. Yahoo Transparency Report Update, yahoopolicy.tumblr.com

Content Marketing

1. Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience, contentmarketinginstitute.com

2. Content Interviews: A Feather in the Content Marketer’s Cap, www.komarketingassociates.com

3. Genpact’s Content Leader Dishes on How to Run a Newsroom That Spans 25 Countries, contently.com

4. How to Make Your Content More Brand-Centric, blog.marketo.com

5. How to Write a Killer Headline: 5 Experts Weigh In, seocopywriting.com

6. The Venture Capitalist’s Guide to Content Marketing Strategy, www.convinceandconvert.com

Conversion Optimization

1. Sample Pollution: The Silent A/B Test Killer, conversionxl.com

2. Warning: Most Conversion Optimization Tips Are BS ( Here’s Why! ), company-enterprise.myshopify.com

Copywriting, Design & Usability

1. 11 Insights on Finding a Writing Voice Readers Take Seriously, www.copyblogger.com

2. 3 Exercises to Sharpen Your UX Skills, www.usertesting.com

3. 3 Key Steps to Enhancing Your WordPress Site’s Load Speed, www.wpexplorer.com

4. Customer Experience vs. User Experience: What’s The Difference?, usabilitygeek.com

5. Using “Dumb Data” To Make Smart Design Decisions, uxmag.com

6. What is HTTP/2 and how will it affect your website?, econsultancy.com

Domaining

1. ICANN lists the ways the new gTLD program sucked, domainincite.com

2. Reflections on the IANA Stewardship Transition Process, www.ntia.doc.gov

3. Shares.com to Offer “Crowdfunded Domain Name Investment Opportunities”, www.domaininvesting.com

E-Commerce

1. Build More eCommerce Brand Evangelists Right Now, www.goinflow.com

2. Connected consumers push retailers to adopt seamless, personalized shopping experience, www.mobilecommercedaily.com

3. Going abroad: How retailers can navigate international e-commerce, www.retaildive.com

4. Groupon Gets (More) Serious about Local Listings: How to Get Listed without Offering a Groupon or Being Pitched, www.localvisibilitysystem.com

5. How To Be An Ecommerce Conversion Ninja, www.searchenginepeople.com

6. New RSR Research Study Finds Omni-channel Processes Are Table Stakes For Success, www.prweb.com

7. One in Five Foodies Buy Groceries Online, www.emarketer.com

8. Radware Report Reveals Slow Websites Will Cost Retailers Big Bucks this Holiday Season, www.radware.com

9. Same-Day Delivery: The Linchpin in the Battle for the Last Mile of Commerce, streetfightmag.com

10. Star Wars-Themed Toys Comprised Over 18% of the Top 100 Best Selling Toys on Amazon, 360pi.com

Email Marketing

1. Holiday Email Marketing: 3 Ways to Save Time, www.practicalecommerce.com

2. Improve Your Open Rates with One Simple Tweak, blogs.constantcontact.com

3. The Ultimate Guide to Email Etiquette, www.koozai.com

4. Three Ways to Make Your Email Stand Out, www.marketingprofs.com

General Internet Marketing

1. 5 Ws of digital marketing, www.mobilecommercedaily.com

2. How consistent should desktop and mobile experiences be?, econsultancy.com

3. How Marketers Are Approaching Multicultural Marketing, www.marketingprofs.com

Internet Marketing Industry

1. New Evergage for Mobile Apps Solution, www.evergage.com

2. AddThis Expands Relationship With Oracle Data Cloud to Provide Global Data Reach, www.prnewswire.com

3. Announcing, the LiveRail Partner Program, www.liverail.com

4. appFigures Launches Integration with Adobe Analytics, www.prweb.com

5. Cambridge Semantics and MarkLogic Announce Strategic Alliance, www.cambridgesemantics.com

6. Cxense to Acquire Media Business from Ramp, Leading Provider of Video Content Solutions, www.cxense.com

7. NDN Rebrands as Inform and Launches New Personalized Content Delivery and Monetization Platform, www.prnewswire.com

8. Quixey Launches Deep View Cards for Ads, www.prnewswire.com

9. RhythmOne Executes Technology Partnership With DataXu, www.einnews.com

MarTech

1. 5 Reasons Why Berlin is Europe’s Ad Tech Capital, www.tune.com

2. The History of MarTech – In 16 Charts, www.cmswire.com

Mobile/Local Marketing

1. Web Publishers Aren’t Feeling the Heat From Mobile Ad Blocking — Yet, Wall Street Journal

2. 4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results, www.adweek.com

3. How’s Your A/B Testing Going… Post-Mobilegeddon?, blog.crazyegg.com

4. Marketing Made Effortless With New Mobile Technology, www.martechadvisor.com

5. Mobile Set to Take Over Mexico’s Digital Ad Market, www.emarketer.com

6. Mobile’s significant influence on in-store sales overlooked by many retailers, www.mobilecommercedaily.com

Reputation Management

1. The price of your identity in the Dark Web? No more than a dollar, www.zdnet.com

Social Media

1. Be Strategic When Using LinkedIn To Generate Leads, www.ducttapemarketing.com

2. Facebook’s New Page Layout Starting to Emerge, www.adweek.com

3. Holiday Fun Facts to Share on Social 2015 Edition, www.verticalresponse.com

4. How a Social Media Audit Can Improve Web Traffic, www.searchenginejournal.com

5. How National Geographic Gets 8 Times the Social Engagement of Other Publishers, contently.com

6. How to Turn Instagram Into a Revenue Channel, www.adweek.com

7. How to Use Snapchat for Business, www.socialmediaexaminer.com

8. Interview with author of “LinkedIn Marketing: An Hour a Day”, blog.adstage.io

9. New LinkedIn Campaign Manager Test Drive, smallbiztrends.com

10. The End to Games Marketers Play: Why Social Data-Driven Marketers are Winning, www.socialmediatoday.com

11. The Most Popular Sports Teams on Social Media, www.blogherald.com

12. The Pressure Is On for Mothers on Social Media, www.emarketer.com

Video

1. Facebook Video And TV Are Not An Either/Or Thing, adexchanger.com

2. Moms + YouTube: How Moms Use Video For Family Research, www.reelseo.com

3. Native Mobile Video Lifts Upper- and Lower-Funnel Metrics, www.emarketer.com