Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing The technology relies on physical boundaries of businesses rather than navigational map data.
Twitter Kills #Discover Tab On Mobile, Moves Trending Topics To Search Page Trending topics on iOS and Android devices will now include descriptions to help people understand context behind the spiking trend.
Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting Personas harness data based on activity among heavy users of particular apps.
Video Ad Tech Company Pixability Lands $18 Million Financing Round Boston-based company says funds will be used to expand video ad platform and grow internationally.
YouTube Brings Cards To TrueView Ads To Boost Interaction Cards will be available across screens. Advertisers will pay per views or Card clicks.
Hostess #OpeningDay Tweet ‘Mistake’ Garners Brand Exactly What It Hoped For A social media “oops” by a big brand is sure to generate lots of criticism and smug commentary. Why not capitalize on that phenomenon?
Twitter Is Testing A New Search Experience With More Filtering Options The experiment cleans up the display and gives the ability to filter by live results, tweets from people you follow and tweets from people near you.
Data Collection Of The Future: Going Beyond The Tag As the FCC’s new Net neutrality rules reshape the digital ecosystem, columnist Josh Manion explains what it means for the future of marketing.
How You Can Improve Your Order Confirmation Emails + 4 Inspirational Examples Many etailers provide an amazing user experience all the way to the purchase, then send an ugly text-only order confirmation email. Columnist Andrew King urges marketers to take charge of this important touchpoint.
The One Thing That Can Save Your Company’s Dying Community Columnist Jim Williams explains the difference between an online community and an advocate marketing program and how the two can work together.
Report: Nearly 10% Of Twitter Is Spam & Brands Have It The Worst The conversation around brands on Twitter may be more spammy than you think. With some brands seeing upwards of 75+% of discussion due to spam, marketers need to fine tune their metrics.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Link Risk Management: Are You Using This Critical SEO Tactic?
How To Track Your AdWords Competitors Over Time Using Auction Insights
Google Shares AdWords “Store Visits” Metric Conversion Lift Data
Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes
Microsoft & Getty Images Announce Partnership & Drop Infringement Lawsuit Over Bing Images
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Programs: Why You Should Build a ‘Second Audience’ for Your Business, www.copyblogger.com
Blogs & Blogging
All Different Types of Blog Posts, ignitevisibility.com
How to Add CTAs to Your Blog for Higher Conversions, blog.crazyegg.com
How to Perform Blogger Outreach the Right Way, www.blogherald.com
Business Issues
Google, Microsoft Battle Over the Value of Patents in Tech Standards, recode.net
Hillary Clinton hires Google executive to be chief technology officer, www.washingtonpost.com
Tumblr is getting sucked into the Yahoo mothership, www.businessinsider.com
Content Marketing
25 Stats Content Marketers Need to Know, contently.com
7 Tips for Content Marketing Success, for Ecommerce, www.practicalecommerce.com
Content Marketing Tools A to Z That You Can Use in 2015 and Beyond, www.toprankblog.com
Why “Content Marketing” is the Wrong Thing to Measure, customerthink.com
Conversion Optimization
Lies Your Optimization Guru Told You, conversionxl.com
Copywriting, Design & Usability
5+ Power Words & Techniques for Writing More Persuasive Landing Pages, www.wordstream.com
A Writing GPS: Step-by-Step Directions for Writing Your Next Piece of Content, www.annhandley.com
Online mortgage applications: banks need to improve UX, econsultancy.com
Strategic Service Design on the Fly, uxmag.com
The Important User Experience You’re Probably Ignoring, www.usertesting.com
Domaining
How to Keep a Domain Registration Private, www.domaininvesting.com
The 3 Biggest Challenges Facing New gTLDs, domainnamewire.com
What Taylor Swift Can Teach Your Company About Protecting Its Brand Online, www.fastcompany.com
E-Commerce
5 Ways to Make Your Product Shipping More Brandable, blog.kissmetrics.com
Are you Leveraging your Retailer’s Audience?, www.socialbro.com
Friends and Family discounts: just another name for a loyalty program?, blog.returnpath.com
How Often Do Americans Shop Online?, www.marketingprofs.com
Oyster takes aim at Amazon with new e-book store, lands all ‘Big Five’ publishers, www.geekwire.com
The US just overtook China as the world’s best place for e-commerce, qz.com
Will Amazon Dash be an ecommerce breakthrough for CPG brands?, econsultancy.com
Email Marketing
5 Simple Strategies to Improve Your Email Open Rates, blogs.constantcontact.com
Companies Are Sending the Same Email Campaign More than Once – Here’s How to Fix That, blog.movableink.com
What Email Marketers Can Learn From Late Show With David Letterman, www.marketingprofs.com
General Internet Marketing
Here’s Why Real-Time Marketing Won’t Work (and What Will), contentmarketinginstitute.com
Learning How to Everything Part 1: 5 Tools All Online Marketers Should Use, authoritylabs.com
Mapping the Customer Journey: A New Vision for Digital Marketing, www.silverpop.com
Still Sticking With Those Tried-But-True Marketing Tactics?, www.cmswire.com
Why You Need Earned Media In Your Marketing And PR Mix, heidicohen.com
Internet Marketing Industry
Hone Launches Platform for Content Marketers, Publishers and Brands, www.marketwired.com
Introducing Intelligence: Smart Social Insights for a New Age of Business, www.spredfast.com
MarTech
USD 1 Billion Invested in Marketing Technology Companies in January – March 2015, www.martechadvisor.com
What’s Wrong with Social Collaboration Tools? Everything, www.cmswire.com
Mobile/Local Marketing
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile, streetfightmag.com
Mobile Engagement and Retention Increase in Q1 2015, www.adweek.com
Pennzoil Ponders Its Next Mobile Step, adexchanger.com
The Apple Watch reviews are in, and they’re uncharacteristically meh across the board, qz.com
The Report About Smartphone Use Every Email Marketer Should Read, blog.movableink.com
Three Elements of a Successful Integrated Mobile Strategy, www.marketingprofs.com
Why Target’s gone app crazy, digiday.com
Social Media
5 Tips on Mastering the Art of the Tweet, www.adweek.com
6 Hyperlocal Platforms That Transform Social Media Into Data, streetfightmag.com
8 Steps to Social Selling, smallbiztrends.com
Calling out media double standard on promoted hashtags, www.mobilecommercedaily.com
Does Your Social Media Audience Also Follow Your Competitors?, simplymeasured.com
Facebook to Page Admins: Your Typical Response Time Is…, www.adweek.com
Google wants to save us from spoilers on social media, qz.com
How We Doubled Our Facebook Clicks in One Month, blog.bufferapp.com
Millennials Smile for Snapchat, www.emarketer.com
Old Navy Among First Brands to Use Instagram’s Carousel Ads, Ad Age
Social Marketing Redefined: Audience Retargeting Cookies, www.aimclearblog.com
Social Media Tools That Help Optimize Your Time, www.socialmediaexaminer.com
Stuart Weitzman debuts Instagram-based ad campaign, www.chainstoreage.com
The Science of Emotions and Virality on Social Media, www.adweek.com
What “Better Call Saul” Can Teach Us About Marketing on Twitter, simplymeasured.com
Who’s Talking? What You Need to Know About Social, www.cmswire.com
Why I Publish on LinkedIn: My Tribe is Here, blog.linkedin.com
Video
Are Meerkat and Periscope Good News or Bad, www.convinceandconvert.com
Every Media Buyer Needs to Know these 5 Digital Video Trends, www.adknowledge.com
Video Ad Platform Zefr Tunes In To SoundCloud, adexchanger.com
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