Oct 8, 20144 min read

Marketing Day: Yahoo Touts “Dwell Time” Metric, YouTube’s Top September Ads &

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube’s Top 10 September Ads: Samsung Continues Strong Showing, Kmart Sneaks Up To Holiday Season Samsung’s strong video advertising year continued in September, as it again claimed two spots in YouTube’s top 10 list of most watched ads. Samsung’s introductory video for the Galaxy Note 4 landed in the top sport with 21.9 million views and the company’s Gear S video was fifth with 5.5 million views. September marked the […]
Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content marketing, but only 38 percent believe they are effective at it. The Content Marketing Institute teamed up with MarketingProfs and BrightCover to poll more than […]
Twitter Fine Tunes Controls For MoPub Native App Advertising Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how often ads appear. Twitter’s MoPub ad network places advertising outside of the Twitter platform. Giving developers the ability to quickly adjust the position and frequency of ad appearance allows them to “experiment with […]
What Excites This CMO? Helping His Brand Become “The 1st Official Yogurt Partner Of The NFL” Ever since he was a young boy, growing up in the Valencia region of Spain, Sergio Fuster wanted to travel the world. With a career that has taken him from Spain to the UK, Switzerland, Mexico and the U.S., he is well on his way to fulfilling his boyhood dreams. Now, residing in Connecticut, Fuster […]
Seizing The Mobile Opportunity For The Holiday Season Contributor Benjamin Vigneron explains how you might use estimated cross-device conversion data to adjust your mobile ad spend for the holidays.
True Religion Jeans Seeks #BeSoBold Moments With Hipsterific Ode To Millennials The fashion brand seeks to associate itself with bold style trend setters in a new campaign and contest.
Can’t Link From Instagram? Check Out Mashable’s Nifty Bitly Trick One of the limitations of Instagram as a social media marketing tool is that links in posts aren’t clickable. It’s not a deal-breaker — there are many other reasons to use Instagram as part of a marketing mix, including the ability to promote your brand with an active, young audience — but for businesses hoping […]
AAA Study Finds Siri — And Potentially Any Smartphone Assistant — Hugely Distracting To Driving Bad news for the folks who think using Siri can make you more productive while driving. A new study by the AAA automobile group has found Siri to be incredibly distracting while behind the wheel. The AAA worked with Apple to develop a completely hands-free version of Siri. It responded to voice commands without requiring any […]
Yahoo Scientists: “Dwell Time” Is A Better Metric Than Click-Through Rate Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics firm that […]
Samsung Still Driving Android Sales But iPhone 6 Could Topple Brand The new U.S. smartphone marketshare figures are out from comScore. The data are all pre-iPhone 6. We won’t know until next month whether the new device has changed the “balance of power” in the market. For the time being, however, things are pretty flat. The iPhone remains the top individual smartphone in the market, with 42 […]