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Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Marketing Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.

  2. SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics Sep 29, 2015 by Marketing Land Read The New Report: The $1 Trillion click-to-call economy

  3. Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX Sep 29, 2015 by Amy Gesenhues “I personally think it’s a mistake to install ad blockers,” says Mayer.

  4. Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions Sep 29, 2015 by Greg Finn A handful of new enhancements and additions to Facebook Ads have been rolled out, including video in carousel and a new type of brand bidding.

  5. Leveraging Content For In-Store Sales Sep 29, 2015 by Rebecca Lieb Many retailers still aren’t making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around.

  6. iOS Ad Blockers Begin Dropping In Popularity Sep 29, 2015 by Danny Sullivan For the first time since iOS 9 launched, no ad blocker is number one on the paid apps chart for iPhone.

  7. Yext Launches Xone Beacon Network For Offline-To-Online Engagement Sep 28, 2015 by Greg Sterling Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program for enterprises with multiple locations and small businesses (SMBs).

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 159 Top Social Media Sites: The Ultimate List, www.alan-rothstein.com

  2. 5 Tweet copy best practices for mobile app promotion, www.Twitter.com

  3. B2B Marketing Interview With LinkedIn’s Jason Miller, www.toprankblog.com

  4. Facebook Lookalike Audience Best Practices, 3qdigital.com

  5. How Facebook Learned To Stop Worrying And Love The Rating Point, adexchanger.com

  6. How Smart Brands are DemoCasting in Social Media, www.convinceandconvert.com

  7. How to Drive Website Traffic With Instagram, www.socialmediaexaminer.com

  8. How to Encourage Employees to Share Your Content on LinkedIn, www.socialmediaexaminer.com

  9. How to Use Paid Social to Improve your Conversion Funnel, www.seerinteractive.com

  10. Scaling Social Media Across Many Locations With Whole Foods Natanya Anderson, www.stonetemple.com

  11. Social media and crisis management: a Volkswagen case study, econsultancy.com

  12. Twitter Plans to Go Beyond Its 140-Character Limit, recode.net

  13. With Facebook Down and Everyone Looking to Twitter, Brands Missed Their Moment, www.adweek.com

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