Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Yahoo’s Big Mobile Ad Play Is Coming Marissa Mayer plans to take mobile ads beyond Yahoo’s own network in a bid to grab market share from Facebook and Google.
Getting More Out Of AdWords Scripts: A Three-Part Series From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users.
Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year “It is a great platform to engage our audience,” says Hearst Magazines Digital Media’s VP of Audience Brian Madden.
Will Advertising Work On Wearables? It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective advertising channels. Nonetheless, mobile ad exchange TapSense today announced “the industry’s first programmatic ad platform for Apple Watch.” It boasts full Apple Pay integration, new ad formats and “hyper-local targeting.” It sounds great. But there isn’t enough consumer smartwatch […]
Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs Survey also gauges industry thoughts on native, programmatic and ad fraud.
5 New Year’s Resolutions To Get The Most From Your Data Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it.
What You Didn’t Know About Geographic Targeting In Email Columnist Jason Warnock suggests ways to take your triggered emails to the next level with geographic targeting.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
2014 Affiliate Marketing Year in Review: 5 Key Trends, www.amnavigator.com
Affiliate Marketing Events in 2015, www.practicalecommerce.com
Analytics
Finding the ROI in Retail In-Store Analytics, streetfightmag.com
Blogs & Blogging
3 Traffic Generation Techniques Beginner Bloggers Can’t Do Without, www.pastmasterblogger.com
4 Necessary Steps To Make Your Blog Successful, www.searchenginepeople.com
Happy New Year! What are Your Blogging Resolutions for 2015?, www.problogger.net
Make Money Blogging: Start the New Year by Increasing Your Income Streams, www.problogger.net
What Should The Next State of Digital Blogger Be?, www.stateofdigital.com
Business Issues
Adviser Guides Obama Into the Google Age, New York Times
Apple has lost the functional high ground, www.marco.org
Few minorities in non-tech jobs in Silicon Valley, www.usatoday.com
Gogo Inflight Internet is intentionally issuing fake SSL certificates, www.neowin.net
Content Marketing
16 Stats That Explain Why Adaptive Content Matters Right Now, www.copyblogger.com
3 Challenges Content Marketing Will See In 2015, relevance.com
3 Great Paid Promotion Channels to Boost Your Content, 3qdigital.com
5 Content Marketing Ideas for January 2015, www.practicalecommerce.com
5 things we learned about content in 2014, digiday.com
Are Podcasts the Next Big Thing for Sponsored Content?, contently.com
Falling Behind on Content? Catch Up With These Content Repurposing Tips, www.toprankblog.com
Start Small To Show Content Marketing Value to Your C-Suite, contentmarketinginstitute.com
Start Your 2015 ‘Up-My-Game’ Plan for Content Marketing, contentmarketinginstitute.com
Treat Your Content Marketing Like It’s Confetti!, marketingthink.com
Conversion Optimization
Learn How A 10,000 Year Old Habit Boosted Sales by 114%, blog.crazyegg.com
When Conversion Optimization Best Practices Fail, conversionxl.com
Copywriting, Design & Usability
17 Usability Testing Myths and Misconceptions, www.uxmatters.com
How, When, and Why to Benchmark Your UX Research Findings, www.usertesting.com
Increasing User Engagement with Rewarding Interactions, uxmag.com
The Value of, and Steps to Design, the Perfect Website, www.searchengineguide.com
UX Leadership, Part 2: What Great Leaders Must Do, www.uxmatters.com
Domaining
2014 in Review: Short .com domain names worth big money, domainnamewire.com
Domain Name Lesson from Clarkston, Michigan, www.domaininvesting.com
Don’t Let Someone Talk Negatively After a Domain Sale, www.domaininvesting.com
Here is Our Thoughts On The New gTLD Program & Some Predictions for 2015, www.thedomains.com
Will New Top Level Domains Matter in 2015?, www.inc.com
E-Commerce
15 Ecommerce Resolutions for 2015: Part 1, www.getelastic.com
20 Ideas Worth Stealing, nrf.com
Amazon’s Third-Party Merchants Are a Growing Piece of the Sales Pie, blogs.wsj.com
Free delivery creates holiday boon for U.S. consumers at high cost, Reuters
How ecommerce won this holiday season and what it means for 2015, econsultancy.com
Seattle-area businesses plug into China’s love of online shopping, Seattle Times
Email Marketing
2015 Retail Email Calendar – Start Planning!, blog.getresponse.com
6 Tips to Whip Your Subject Lines into Shape for 2015, www.verticalresponse.com
Email Lists: Make them a Priority in 2015 with These Tips, www.problogger.net
Mobile shoppers respond to e-mails designed with them in mind, www.internetretailer.com
SPAM Sent by Publishers Does Not Create Jurisdiction Over Digital Marketing Company, performinsider.com
Why I Deleted Thousands of Email Subscribers, www.gauherchaudhry.com
General Internet Marketing
38% of marketers do not use personalisation: report, econsultancy.com
Four Digital Marketing Trends You Must Be Aware of in 2015, www.callowaygreen.com
The Ultimate 2015 Marketing Checklist To Guarantee Success, heidicohen.com
Tomorrow’s CMO Will Be Plugged Into All That Touches the Marketing Cycle, www.adweek.com
Top Brand Marketers Share What They’re Gearing Up for in 2015, www.marketingprofs.com
Why 2015 Might Be Your Best Year for Internet Marketing, blog.kissmetrics.com
Internet Marketing Industry
Salesforce.com rolls out a portal for selling B2B mobile apps, www.internetretailer.com
Mobile/Local Marketing
A Banner Year For Innovative Mobile And Digital Ad Units, adexchanger.com
Millennials’ entrepreneurial spirit points to boost in mobile POS use, www.mobilecommercedaily.com
Phablets Performed Fabulously on Christmas, www.emarketer.com
Taco Bell To Give Away 1M Doritos With Mobile Orders in January, MediaPost
Reputation Management
Online reputation management pioneer launches Reputation Refinery agency, www.marketingpilgrim.com
Social Media
A smarter way to optimize your campaigns on Facebook, www.insidefacebook.com
Facebook Acquires Wit.ai To Help With Speech Recognition And Voice Interfaces, TechCrunch
How Social Listening Can Improve Your Marketing, www.socialmediaexaminer.com
Mark Zuckerberg’s 2015 Personal Challenge: Putting the Book in Facebook, allfacebook.com
New Social Media Research Uncovers the Big Problem for Businesses, www.convinceandconvert.com
Start Off 2015 on the Right Foot With These Social Media Tips, blog.hootsuite.com
The Ultimate 2015 Resolution List For Social Media Marketers, www.socialbro.com
Twitter Engagement Tip: Be Active, Not Passive, www.mediabistro.com
What If Your LinkedIn Profile Was Like Tinder?, marketingthink.com
What social currency can do for – and to – the marketer’s brand, www.mobilecommercedaily.com
Which Types of Facebook Content Get More Shares and Comments?, simplymeasured.com
Video
15 Tips for Filming and Editing Marketing Videos, www.wordstream.com
9 Cool Youtube Tools to Boost Your Creativity, www.internetmarketingninjas.com
Communities In Schools Taps Custom Video To Bolster Brand Recall, adexchanger.com
Is Google using YouTube to tighten its grip on ad tech?, digiday.com
Kick Your YouTube Views Into High Gear: Video Analytics, growmap.com
Tube Centrex Aims To Build Video Apps For YouTube Stars, Luxury Brands, And Others, techcrunch.com
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