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Marketing Day: Yahoo’s Big Mobile Ad Play, Getting More Out Of Adwords Scripts & Cosmo&#8

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Yahoo’s Big Mobile Ad Play Is Coming Marissa Mayer plans to take mobile ads beyond Yahoo’s own network in a bid to grab market share from Facebook and Google.

  2. Getting More Out Of AdWords Scripts: A Three-Part Series From learning the basic building blocks of AdWords Scripts to expert tips for intermediate and advanced users.

  3. Cosmo Magazine Reports Facebook Video Engagement Rates Climbed 200% Year-Over-Year “It is a great platform to engage our audience,” says Hearst Magazines Digital Media’s VP of Audience Brian Madden.

  4. Will Advertising Work On Wearables? It’s still too early to make any definitive pronouncements about wearables and smartwatches, let alone whether they’ll be effective advertising channels. Nonetheless, mobile ad exchange TapSense today announced “the industry’s first programmatic ad platform for Apple Watch.” It boasts full Apple Pay integration, new ad formats and “hyper-local targeting.” It sounds great. But there isn’t enough consumer smartwatch […]

  5. Poll Reveals Pessimism About Viewability In 2015 Among Digital Media & Ad Execs Survey also gauges industry thoughts on native, programmatic and ad fraud.

  6. 5 New Year’s Resolutions To Get The Most From Your Data Having lots of data is great, but contributor David Booth reminds us that what counts is what we do with it.

  7. What You Didn’t Know About Geographic Targeting In Email Columnist Jason Warnock suggests ways to take your triggered emails to the next level with geographic targeting.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. A smarter way to optimize your campaigns on Facebook, www.insidefacebook.com

  2. Facebook Acquires Wit.ai To Help With Speech Recognition And Voice Interfaces, TechCrunch

  3. How Social Listening Can Improve Your Marketing, www.socialmediaexaminer.com

  4. Mark Zuckerberg’s 2015 Personal Challenge: Putting the Book in Facebook, allfacebook.com

  5. New Social Media Research Uncovers the Big Problem for Businesses, www.convinceandconvert.com

  6. Start Off 2015 on the Right Foot With These Social Media Tips, blog.hootsuite.com

  7. The Ultimate 2015 Resolution List For Social Media Marketers, www.socialbro.com

  8. Twitter Engagement Tip: Be Active, Not Passive, www.mediabistro.com

  9. What If Your LinkedIn Profile Was Like Tinder?, marketingthink.com

  10. What social currency can do for – and to – the marketer’s brand, www.mobilecommercedaily.com

  11. Which Types of Facebook Content Get More Shares and Comments?, simplymeasured.com

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