Jan 27, 20156 min read

Marketing Day: Yahoo’s 2014 Revenue Report, Pinterest Updates Promoted Pins & Snapchat La

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Yahoo Reports $1.1 Billion In Revenue For 2014, Up 95% YOY CEO Marissa Mayer says company’s mobile strategy and focus “Has transformed Yahoo.”
Earnings: Apple Sells Massive 75 Million iPhones In The Quarter It’s all about the iPhone. Apple just announced huge iPhone sales for the final three months of 2014 (fiscal Q1). The company sold 74.5 million iPhones vs. 51 million a year ago. And last quarter Apple said it shipped its “one-billionth iOS device.” As you might expect from those numbers Apple had record quarterly revenue […]
Pinterest Is Now Pushing Promoted Pins Into Users’ Home Feeds The social bookmarking site is accelerating its advertising efforts in the U.S.; it previously only served paid ads in category and search results.
Google Analytics New “Trash Can” Feature Saves Deleted Data Views, properties and accounts can be recovered up to 35 days after being deleted.
From Speculation To Actual Sales, Facebook Debuts Conversion Lift Measurement Despite increasing evidence of Facebook’s value to marketers, the company continues face questions about the ROI of its ads. A tool announced today should help answer those questions in a very powerful way: Conversion Lift Measurement. Conversion Lift Measurement will allow marketers to track online sales and, more significantly, offline sales driven by Facebook advertising. […]
With A Mobile Surge, Facebook Extends Dominance In Social Logins According to Gigya, Facebook gained 15 percentage points in mobile logins in Q4. It now holds a 61% share of the overall market. Second-place Google slipped to 22%.
The Definitive Guide To Pinterest For E-Commerce How can retailers optimize their website and marketing strategy to get the most out of Pinterest? Columnist David Rekuc has the answers.
AAPL Earnings Preview: Samsung Gains On iPad, But Apple Still Dominates Apple is scheduled to announce quarterly revenues this afternoon. All eyes will be on the number of iPhones sold but also on iPads and whether its tablet “slump” has been reversed. Analysts are expecting roughly 21 million iPad sales in the previous quarter. Apple has dominated the North American tablet market since the company effectively created […]
4 Underused Data Points For Conversion Optimization Columnist Jeremy Smith discusses four underused data points that, if you pay attention and act on them, can improve your conversion rates.
Twitter Will Now Let You Shoot & Upload Video From Your Mobile Device Twitter’s native video product will accept clips up to 30 seconds long; the company also announces a private group chat feature.
‘Twas Not Lizards Nor Blizzards That Took Facebook Down According to a Facebook representative, no foul play lead to the disruption of service that occurred overnight.
Facebook & Instagram Went Down For An Hour Overnight The outage started at about 1:10 a.m. Eastern; users are unable to access the networks on the web and mobile devices.
Snapchat Launches “Discover,” Presents Stories From Advertisers To View The mobile messaging app’s new product will serve multimedia content supported by ads with a revenue share for publishers.
Highlights From MSFT Earnings: Surface Sells, Bing Revenue Up, Windows Struggles Microsoft announced fiscal quarterly revenues this afternoon. The company had $26.5 million in revenue (up 8 percent YoY) and $7.8 billion in operating income, which was down 2 percent. Selected divisions performed very well (devices, commercial and cloud services), while Windows and traditional Office did not do as well. On the positive side, Microsoft reported Surface […]