Marketing Day: Yahoo-Microsoft Deal, Social Ad Spend To Hit $23 Billion & Tumblr’s &#8220

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. FAQ: The New Yahoo-Microsoft Deal, Explained Yahoo and Microsoft have reached new terms in their search partnership that was created in 2009. Here’s how the new deal will work to give Yahoo more flexibility about ads.

2. Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick Ad format will be available “in the coming months” to all DoubleClick advertisers.

3. eMarketer: Social Ad Spending Will Hit $23.68 Billion Globally This Year Worldwide total is a 33.5% increase over 2014. Spending in the U.S. and Canada will pass $10 billion this year for the first time, according to the research company.

4. Programmatic Beyond RTB: A Primer Programmatic ad buying isn’t just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction.

5. How To Sell To The Competitive Buyer Competitive buyers are shrewd and discriminatory, but there are ways to win them over. Columnist Jeremy Smith explains how.

6. 7 Things CMOs Need To Know About Search Engine Marketing SEM is one of the fastest-changing areas in digital marketing today. Columnist Scott Rayden lays out what CMOs need to know about this dynamic arena.

7. Are You Ready For A Digital “Upfront?” As the TV upfront season nears, cross-platform buying will play a major role for advertisers, columnist Rob Rasko believes.

8. Tumblr’s “Sponsored Day” Ad Appears In User Dashboards For 24 Hours A new ad placement allows brands to own the day with a new 24-hour Tumblr ad that can be placed across a specific country, or on a global basis.

9. Grabyo Launches A Mobile Video App For VIPs Clip capturing platform turns to major stars to boost reach of video on social media.

10. The Landy Awards Launched By Search Engine Land Our sister site SearchEngineLand.com launches new search marketing industry awards program to “Celebrate The Power Of Search” – profits to benefit charity.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Yelp Ups Its Search Game With “Yelp Now”: Adds Dinner Reservation & Food Ordering Search Filters

2. Google Mobile Search On Android Will Now Recommend Apps To Install

3. Bing Image Search Adds Bubbles To Improve The Mobile Search Experience

4. Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC

5. 3 Unignorable Components Of A Sustainable Web Presence

6. 5 Hidden AdWords Columns To Help Improve Performance & Save Time

7. New Google Mobile Search User Interface Test: Line Separators In Snippets

8. Google “Find My Phone” To Locate Your Android Device

9. Bing Reaches 20 Percent Search Market Share Milestone In US

10. Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search

Online Marketing News From Around The Web:

Affiliate Marketing

1. Advertiser Interview: Welcome Zara’s little sister, Stradivarius, blog.affiliatewindow.com

Analytics

1. 3 Steps to Help You Wrangle Your Big Data, www.cmswire.com

2. How to Use Analytics to Show Social ROI for C-Level Execs, www.adweek.com

3. Three metrics every business needs to know, econsultancy.com

Blogs & Blogging

1. All You Need to Know to Form a Content Marketing Team for Your Blog, www.martechadvisor.com

Business Issues

1. Here comes the first major consumer product from Yahoo while Marissa Mayer is CEO, Business Insider

2. Apple Is Buying Up 36,000 Acres Of Forest To Conserve It, www.buzzfeed.com

Content Marketing

1. 6 Easy Ways To Generate Content Ideas, blog.raventools.com

2. How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%, moz.com

3. Refinery29 Makes Quiz Play To Drive Engagement, adexchanger.com

4. The Ultimate Content Marketer’s Guide to Syndication and Licensed Content, contently.com

5. Want to Create Irresistible Content? Be Sure to Do This First, seocopywriting.com

6. What’s Next in Your Content Marketing Career Evolution?, contentmarketinginstitute.com

7. When It’s Time to Purge Your Content, www.cmswire.com

Conversion Optimization

1. Conversion optimisation: assess the maturity of your current approach, econsultancy.com

Copywriting, Design & Usability

1. 10 Writing Tips to Help You “Sound Smart”, simplymeasured.com

2. Designing with Humor, www.usertesting.com

Domaining

1. Afnic Report: The Domain Market in 2014, www.thedomains.com

E-Commerce

1. Combat Amazon’s Latest Fee Increases With Higher Conversions, www.marketingwords.com

2. Drop Shipping: How to Manage Returns, www.practicalecommerce.com

3. Etsy Inc. Prices IPO at $16 Share, www.wsj.com

4. Five Need-To-Measure Ecommerce Metrics To Scale Like The Big Box Retailers, www.cmo.com

Email Marketing

1. 211 awesome phrases for email subject lines that sell, econsultancy.com

2. 7 Best Practices to Stay on Top of Email Marketing, www.martechadvisor.com

3. Device Detection for Responsive Emails: What, Why, How, blog.movableink.com

4. Email Is One of the Best Retargeting Tools Around – Here’s Why, www.adknowledge.com

5. Email means everything — and nothing — to your business, venturebeat.com

6. How will email marketing evolve over the next five years?, econsultancy.com

General Internet Marketing

1. 2015 Digital Marketing Conference Guide, simplymeasured.com

2. Personalized Ads Lift Brand Favorability, Purchase Intent, www.emarketer.com

3. The Easy Way to Go Global With Inbound Marketing, www.marketingprofs.com

Internet Marketing Industry

1. IAB Insights Report Reveals “What Works and Why” in Digital Marketing, www.iab.net

2. PostUp Joins the Return Path Partner Program to Drive Email Marketing ROI, Market Wired

3. Trapit emerges in new identity of providing shareable content for employees, venturebeat.com

MarTech

1. Here’s What Small Businesses Really Want From Marketing Tech, streetfightmag.com

2. Marketing tech remains hot: $3B in Q1 deals, venturebeat.com

Mobile/Local Marketing

1. Do Millennials Actually Use Smartphones for Shopping?, www.emarketer.com

2. Forrester Research warns marketers of mobile advertising fraud, www.internetretailer.com

3. Google Handwriting App for Android, googlesystem.blogspot.com

4. Mobile network ads in an India with unfair internet might look like this, qz.com

5. Yahoo On Your Wrist, yahoo.tumblr.com

Social Media

1. Facebook brings back the away message in a new mobile experiment, www.theverge.com

2. 21 Awesome Facebook Facts and Statistics You Need To Check Out, www.jeffbullas.com

3. 7 Ways To Measure the ROI of Your Social Media Marketing, smallbiztrends.com

4. Facebook Testing Sidebar Status, www.adweek.com

5. Facebook’s Internet.org is falling apart in India as the country debates net neutrality, qz.com

6. Financial industry confirms its rules for social media, econsultancy.com

7. How to Offer Great Customer Service With Social Media, www.socialmediaexaminer.com

8. Instagram Tightens Guidelines to Curb Pornography and Harassment, Wall Street Journal

9. How to Grow Your Business Using Social Media, www.martechadvisor.com

10. Make Social Media Fit Into Your Busy Schedule, www.searchinfluence.com

11. Maximize Reach with Twitter TV Targeting, blog.adstage.io

12. Optimizing Your Profile Image at Google Plus, blumenthals.com

13. Setting Yourself Up for Social Media Marketing Success, www.compukol.com

14. Snapchat Is Tweaking Its ‘Our Story’ Ad Sales Strategy, adage.com

15. Snapchat Sneakily Uses Its Own App To Poach Uber Engineers, www.forbes.com

16. TD Bank Tops American Retail Banks on Social Media, www.engagementlabs.com

17. The New Weapon of Choice in the Social Platform Wars: Content, contently.com

18. The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices), www.copyblogger.com

19. What Marketers Can Learn From Ello’s Meteoric Rise and Fall, www.marketingprofs.com

20. Yahoo Mail Contact Cards Updated with LinkedIn & Twitter, yahoo.tumblr.com

Video

1. 4 Tips for Sharing Videos On Facebook, www.convinceandconvert.com

2. Gawker’s video strategy: short and casual, digiday.com

3. How Old Navy is winning at YouTube, digiday.com

4. Meerkat Asks for Android Beta Testers, www.adweek.com

5. Periscope Takes Over The Meerkat Market for Content Creators, www.socialbakers.com

6. US Adults Spend 5.5 Hours with Video Content Each Day, www.emarketer.com

7. VidCon Announces Speakers and Panels for 2015 Conference, www.marketwired.com

8. YouTube flaw allowed copying comments from one video to another, www.networkworld.com