Aug 14, 20145 min read

Marketing Day: Yahoo Launches E-commerce Platform, YouTube’s Top 10 July Ads & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

YouTube’s Top Ten July Ads: Samsung Takes #1 & #3 Spots YouTube released its top ten video ads from last month today, along with its midyear ranking of the top creative and media agencies with ads on the site. For video ads, Samsung Mobile was the big winner, taking the No. 1 and No. 3 spots in July. The brand’s two spots — “Galaxy11: The Match […]
History Channel Launches Apps In New Effort To Reach Kids The A&E channel is releasing two games that aim to enliven history as part of a brand extension aimed at 7- to 11-year olds.
Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform Yahoo announced today that it has launched a new version of its e-commerce platform, Yahoo Stores, to give small business owners “a more powerful, streamlined and beautiful way to turn their ideas into a business.” With Yahoo Stores, an online business can be up and running in minutes, according to a blog post by Amit […]
Want To Speak @ SMX Social Media Marketing? Here’s How The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think you’d make a great contribution. Then […]
Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take advantage of the explosion in paid […]
The Complexity & Confusion Of Tracking Without Tag Management Part One of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
How Retailers Can Leverage Mobile To Boost Holiday Sales Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were […]
Twitter Helps Verified Users Connect, Stays Mum About How To Request Verification Twitter wants to be the global public square, so naturally it often caters to the most famous among us. The company wants to stoke public discussion between prominent tweeters, whose interactions will in turn spark retweets and other piling on by the chattering masses.
10 Ways To Leverage Google Analytics For Better AdWords Results AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can […]