Oct 21, 20145 min read

Marketing Day: Yahoo Earnings, An Adobe-Nielsen Partnership & Snapchat’s Ad Results

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Yahoo Q3: $1.15B In Total Revenue, $1.2B In Mobile Projected For 2014 Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent. The company also reported that mobile revenues were “now material” and exceeded $200 million for the quarter. Analysts had anticipated an overall revenue decline. For the year Yahoo projected more than $1.2 billion in mobile ad […]
Clerk Dupes Shoppers Into Haggling Over The Price Of Groceries To Tout Edmunds.com Car site Edmunds.com aims to make the current auto-buying process look ridiculous by comparing it to other shopping experiences.
Yelp Adds Hotel Reservations To Its List Of Booking Services Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and more broadly moved to food ordering and appointment scheduling in 2013. Earlier today the company announced hotel and (of all things) winery booking through new third party relationships. Hotel bookings come courtesy of Hipmunk and winery reservations come […]
10 Reasons You’ll Want To Attend Our SMX Social Media Conference Next Month Next month, Marketing Land’s SMX Social Media Marketing conference arrives in Las Vegas. The editorial staff here at Marketing Land have worked hard to carefully craft sessions that give you concrete tactics and takeaways you can implement for social media success. There’s so much going on with the event that it makes it hard to list […]
Adobe, Nielsen Partner On Digital Content Ratings Adobe and Nielsen have announced they’re teaming up to measure content consumption — including online television and digital video — across digital devices on the web and in apps. Marketed as Nielsen’s Digital Content Ratings, Powered by Adobe, the new product integrates Nielsen’s digital audience measurement products with Adobe Analytics census data and Adobe Primetime, its […]
The Case For Two CMOs Can a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.
AdStage Adds Twitter Ads Support, Multi-Account Management To Self-Serve Platform Self-service digital ad management platform, AdStage, today, announced support for Twitter Ads as well as features for agencies and large advertisers to manage multiple accounts. AdStage now supports campaign management and analytics across Google AdWords, Bing Ads, Facebook, LinkedIn and Twitter ad networks, making it the only platform with native API integration across this […]
How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy Columnist Jim Yu explores sites that were positively and negatively impacted by Panda 4.1, providing insights for content marketers who want to do well in search.
Universal: Views For First Snapchat Ad Were “In The Millions” Snapchat’s ad buying pioneer, Universal Pictures, is pleased with the results, even if some of the evidence has disappeared and some users were surprised. The studio bought the first advertising spot ever sold by the ephemeral messaging service over the weekend — a 20-second trailer for the horror movie “Ouija” — and Universal vice president […]